Software System Promotes Quality of Leads Over Quantity

Share this article:

Having too many leads can devastate a company's resources and impede its growth.

That is why software-as-a-service provider Market2Lead Inc. introduced Turbo Web2Lead to provide small, midsize and enterprise sales organizations with quality sales leads.

"Most marketing automation systems rely on self-reported data while never taking steps to ensure good quality data is captured," said Gil Ben-Dov, senior vice president of sales and marketing for Market2Lead, Santa Clara, CA. "We decided to design efficient prospect interactions that enable the capture of better-quality data and take less time to complete."

The software has five distinct features. Progressive Polling allows incremental knowledge, meaning that relevant information is updated with every interaction. Intelligent Interaction Manager is a feature that ensures each question is new and personalized. Configurable Data Capture ensures that data are always current and from real prospects. Lead Scoring is an automated system that evaluates prospect responses, then determines the probability of success. Finally, CRM/SFA Integration automatically attaches new data to existing records, preventing duplicates.

"In a nutshell, Turbo Web2Lead puts data quality back in your Web form: We prevent duplicates and 'garbage data' from ever getting into a salesforce.com system," Mr. Ben-Dov said.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.