Software Suite Enhances Sales, Marketing and Customer Service

Share this article:
Oncontact Software released the fifth version of its Client Management Software, a services package designed to increase a firm's efficiency while handling sales, marketing or customer service functions.


The software automates sales methods that company representatives can follow as they pitch prospects. A firm can review reports that will allow it to determine which sales steps are effective or ineffective.


The reports also allow companies to calculate, by percentage, where leads were generated that led to sales. The numbers can be organized according to department or sales team. Sales representatives are able to track, by percentage, the dollar value of existing prospects.


The software can be plugged into a company's marketing database, allowing sales representatives to target prospects according to their areas of interest.


"Your reps can also keep track of prospects' family names or their attorneys and use that information for small talk," said Margaret Gerstenkorn, communications director at Oncontact, Cedarburg, WI. "If you want to target your past notebook-buying customers in New York, for instance, you can do that, too."


Companies using Microsoft Outlook can use the software to launch e-mail campaigns. Gerstenkorn said some clients using the software for both sales and marketing often enter prospect data accrued from e-mail campaigns and employ it within their sales forces. She said the same can be done with data from direct mail and telemarketing efforts.


As a customer service tool, the software can be used to keep repair staff updated regarding customers' repair histories. Repair staff members can search a client database for model and serial numbers to learn about past machinery problems as they make their way to a job.


Oncontact is targeting the services package at companies that will have no more than 250 users, although it does have one client with 1,000 employees using the system. The software is priced at $1,500 per user.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.