Software Package Targets E-Businesses with Sales Reps

Share this article:
MarketSoft Corp., Lexington, MA, yesterday announced an agreement that will make its eLeads system part of Asera Inc.'s eService suite of Internet business applications.


EService is a collection of software designed to help firms start and manage business-to-business Internet companies. With the addition of eLeads, the suite will allow sales representatives to receive information on prospects by e-mail.


For example, the eLeads database stores all information about prospects' participation in a company's direct mail campaigns, Web sites or other promotional venues that track viewer activity. Subsequently, file attachments containing this information are e-mailed to the reps.


Asera, Belmont, CA, built the basic features for eService but filled out the e-commerce portion through partnerships with firms like MarketSoft. The package includes features such as catalog configuration leased on a pay-as-you-use basis. Additional pricing for the package was not disclosed.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.