Software Built to Recruit Truckers Online

Share this article:
TMI-Multimedia and Eactive last week began offering software designed to help trucking firms use the Web to recruit drivers.


The software will let firms send e-mails containing text, html links and audio/video files. The video files are embedded in the e-mail and can be opened by users with Media Player applications. This feature allows trucking firms to offer presentations to the prospective employees. The html links can take viewers to Web pages with photos and information about open jobs and their duties.


TMI, Denver, and Eactive, Delray Beach, FL, believe the e-mails can be used as viral marketing devices for trucker recruiting.


Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.