Socketware: E-Mailers Call Deliverability No. 1 Problem

Share this article:
E-mail deliverability has become the top concern of e-mail marketers, according to a survey released yesterday by Socketware Inc. at its annual client conference in Atlanta.


Last year, 28 percent of customers using Socketware's Accucast e-mail marketing solution cited deliverability as their top concern. That figure jumped to 68 percent this year.


"With constantly changing ISP regulations and new filtering products entering the market every day, ensuring inbox delivery can be a daunting task," Socketware CEO Michael Pridemore said.


More than 100 clients were polled, saying that their greatest challenge is having their messages perceived as spam. Still, 84 percent said they increased their use of e-mail marketing campaigns during the past year.


"Companies are recognizing e-mail as a fundamental piece of their overall marketing strategy," Pridemore said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.