The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The family restaurant chain relies on digital gaming to drive guest traffic and sales.
Marketers are learning to live in an engagement culture.
Is Twitter worth the IPO price raise? Check out these 10 stats and see.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
The undergarment manufacturer targets a younger, more feminine audience.
It's the portmanteau to end all portmanteaus: SoLoMo (social, local, mobile) now has two very important letters tacked on to the end of it: "Co" for "commerce."
Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.
The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.
How much is a picture actually worth?
If consumers can't get what they need from a brand, they'll get it from each other.
The music festival proves that social and email can give a killer performance.
The Dessy Group posts user-generated images to its ecommerce and social channels to drive engagement post-sale.
The beer brand launches a multichannel campaign to target bicultural millennials.
Pillsbury Toaster Strudel introduces a new brand ambassador.
Twitter continues to bridge the gap between social and television engagement.
Emotional connections and brand messaging make a delicious combo.
The television channel uses social and behavioral targeting to tune into viewers' preferences.
The mattress producer refuses to put millennial targeting to rest.
The intimate apparel company relies on TV, social, and digital for campaign support
Please socialize responsibly.
Adobe's Loni Kao Stark reminds marketers that social CRM is, first and foremost, about relationships
Crowdsourcing never tasted so sweet!
The news publication and site dares college students to get the whole story
It's time for marketers to break down silos and reach buyers across all platforms.
Cricket Communications chirps at competitors' customers to make the switch
The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign.
BNP serves up a campaign that intertwines the online and physical courts
This Kraft brand is one hot dog when it comes to creating seamless customer experiences
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.