Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Wanted: Marketers with digital, social, content creation, and analytics skills.
Insight into customers' emotions will help marketers turn their frowns upside-down.
The retailer's Like2Buy page guides Instagram followers from snap to shop.
Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Can you guess which movie would be email?
The cash management and security company's approach spans across channels and decades.
Why marketers make good wingmen for salespeople.
Why not try one or two this Saturday?
The results from the comedic channel's campaign are anything but laughable.
The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
The airline launches a Listening Center to centralize social, industry, and operational data.
The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.
The family owned pet store redesigns its website to bring the in-store experience online.
The company relied on digital to get its growing children's apparel brand off of the ground.
All of the cool kids are doing it.
Peer-to-peer referrals produce healthy conversion rates.
The online wine retailer's strategy incorporates different flavors and depths.
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.
Why this is the year—and era—of change in the field of marketing.
These brands show what it takes to win.
Can marketing's biggest channels save the world's largest land mammal?
The innovation and technology company illustrates how its machines work through visual storytelling.
Why marketers should focus on meaningful moments rather than the overall customer journey.
Adobe Social's product marketing manager discusses why collaboration between the two remains a challenge and why marketers should keep their eyes on messaging apps.
A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.
Four panelists share their tips at Facebook Fit New York.
Company of the Week
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As the leading source for direct marketing youth data, ASL Marketing connects your ...