How brands are mastering the concept of "brand gravity" and how you can, too.
The gourmet coffee brand links in-store promotion to social interaction through its multichannel sweepstakes.
Dove Men+Care, MetLife, General Mills, Hyundai, and Whirlpool capture fathers' love and sacrifice in their captivating commercials.
The running shoe brand launches "The Run It, FEEL It, Spell It Challenge" to get consumers to share how they feel about running through social.
Three ways that marketers can generate word of mouth--and three ways to keep the conversations going.
The nail polish brand's interactive media and advertising director reveals her secrets for leveraging authentic, personal social media moments.
Creativity, data, measurement, and mobile are the social network's main pillars.
The most effective or profitable channels aren't always the ones you expect.
Finding new customers and retaining existing ones isn't every owner's forte.
The Colombian Coffee Growers Federation's digital campaign educates consumers about what differentiates the country's brew from those from other regions.
Instagram drives engagement and brand affinity for the car pricing website.
Content marketing is most effective when it's unified across customer interaction points. In fact, best practices for content strategies are those that support multichannel marketing that includes email, social, and mobile.
A strong investment in social commerce helped save Avenue Stores' fate.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Wanted: Marketers with digital, social, content creation, and analytics skills.
Insight into customers' emotions will help marketers turn their frowns upside-down.
The retailer's Like2Buy page guides Instagram followers from snap to shop.
Enough with the excuses. Getting sales and marketing to work together shouldn't be that hard.
Can you guess which movie would be email?
The cash management and security company's approach spans across channels and decades.
Why marketers make good wingmen for salespeople.
Why not try one or two this Saturday?
The results from the comedic channel's campaign are anything but laughable.
The electronics retailer relies on customers' social posts and photos to drive engagement and conversion.
A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
The airline launches a Listening Center to centralize social, industry, and operational data.
The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.
The family owned pet store redesigns its website to bring the in-store experience online.
The company relied on digital to get its growing children's apparel brand off of the ground.
All of the cool kids are doing it.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...