Marketing + Cheese: What more could you want?
The financial services company invested in controversial marketing. The question is whether it paid off.
See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.
The graham cracker brand's integrated marketing campaign targets the American families of today.
Social is this natural food brand's prime ingredient.
The future looks bright for marketers' budgets.
The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.
The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.
CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week
The perfume brand exchanges posts for products.
Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."
Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.
The liqueur company mixes online and in-store experiences to create one smooth campaign.
The rising power of peer influence can muddy what truly inspires customers to purchase.
The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.
These four brands start the new year off right with bold marketing initiatives.
Arizona State University scores fan engagement through user-generated content.
The cracker brand helps moms prepare for the holidays with a digital parade.
How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.
The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.
The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.
The family restaurant chain relies on digital gaming to drive guest traffic and sales.
Marketers are learning to live in an engagement culture.
Is Twitter worth the IPO price raise? Check out these 10 stats and see.
The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.
The undergarment manufacturer targets a younger, more feminine audience.
It's the portmanteau to end all portmanteaus: SoLoMo (social, local, mobile) now has two very important letters tacked on to the end of it: "Co" for "commerce."
Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.
The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.
How much is a picture actually worth?
Company of the week
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.