Social

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

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Marketing + Cheese: What more could you want?

Was Jesus a Good Investment for Kapitall?

Was Jesus a Good Investment for Kapitall?

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The financial services company invested in controversial marketing. The question is whether it paid off.

What Richard Sherman Can Teach Us About Brand Marketing

What Richard Sherman Can Teach Us About Brand Marketing

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See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.

Honey Maid Shows the Evolution of Families and Products

Honey Maid Shows the Evolution of Families and Products

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The graham cracker brand's integrated marketing campaign targets the American families of today.

WestSoy Bakes Visual Storytelling Into its Campaign

WestSoy Bakes Visual Storytelling Into its Campaign

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Social is this natural food brand's prime ingredient.

Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes

Infographic: Marketers Allow Social and Analytics to Tell Their Fortunes

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The future looks bright for marketers' budgets.

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

1-800-Flowers's Mobile Marketing Blooms, but its Customer Service Withers

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The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.

Evian Spreads Consumer Love Through Social

Evian Spreads Consumer Love Through Social

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The mineral water brand quenches consumers' thirst for self expression with its Valentine's Day campaign.

Carrie Hammer Swaps Runway Models for Role Models

Carrie Hammer Swaps Runway Models for Role Models

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CEOs, CMOs, and philanthropists strut their stuff at New York Fashion Week

Marc Jacobs Launches Tweet Shop for New York Fashion Week

Marc Jacobs Launches Tweet Shop for New York Fashion Week

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The perfume brand exchanges posts for products.

News Byte: Facebook Announces Q4 and Full-Year Results

News Byte: Facebook Announces Q4 and Full-Year Results

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Zuckerberg predicts that 2014 will be the year of "new and engaging mobile experiences."

Oikos Uses 1990s Flavor to Capture 2014 Customers

Oikos Uses 1990s Flavor to Capture 2014 Customers

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Everywhere you look (everywhere), there's a heart (there's a heart), a brand to hold onto.

Kahlúa Gets in the Multichannel Spirit

Kahlúa Gets in the Multichannel Spirit

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The liqueur company mixes online and in-store experiences to create one smooth campaign.

2014 Resolution: Marketing Clarity

2014 Resolution: Marketing Clarity

The rising power of peer influence can muddy what truly inspires customers to purchase.

Digital Sweeps The Golden Globe Awards

Digital Sweeps The Golden Globe Awards

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The Hollywood Foreign Press Association rushes to launch a new Golden Globe Awards site to attract younger viewers and become the year-round authority on entertainment news.

Be a Brand Leader, Not a Brand Follower

Be a Brand Leader, Not a Brand Follower

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These four brands start the new year off right with bold marketing initiatives.

Fan Engagement Drives ASU's Game- Winning Strategy

Fan Engagement Drives ASU's Game- Winning Strategy

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Arizona State University scores fan engagement through user-generated content.

Ritz Marches to the Beat of its own Digital Drummer

Ritz Marches to the Beat of its own Digital Drummer

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The cracker brand helps moms prepare for the holidays with a digital parade.

Brands = The New Weapons for Social Change

Brands = The New Weapons for Social Change

How did marketers get thrown into the ring, battling social issues instead of just selling soft drinks or fast food? Read on.

SodaStream Pours on the User-Generated Content

SodaStream Pours on the User-Generated Content

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The at-home soda maker turns to user-generated ads to help make its products part of consumers' everyday reality.

Targeted Emails Are Just What Delivery.com Ordered

Targeted Emails Are Just What Delivery.com Ordered

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The local business online platform relies on automated emails to satisfy customers' hunger for relevancy.

Denny's Stacks on the Digital

Denny's Stacks on the Digital

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The family restaurant chain relies on digital gaming to drive guest traffic and sales.

Marketing Is Surging

Marketing Is Surging

Marketers are learning to live in an engagement culture.

10 Twitter Stats Worth Tweeting

10 Twitter Stats Worth Tweeting

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Is Twitter worth the IPO price raise? Check out these 10 stats and see.

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

Apple's Marketing Does the Job; Samsung's is Less Than Galactic

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The biggest rivalries are born of great passions: Red Sox versus Yankees, Coca-Cola versus Pepsi. This year the prevailing matchup is between Apple's iPhone 5 and Samsung's Galaxy S4.

A Brief on Jockey's New Brand Perception

A Brief on Jockey's New Brand Perception

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The undergarment manufacturer targets a younger, more feminine audience.

SoLoMo-CoCoCo

SoLoMo-CoCoCo

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It's the portmanteau to end all portmanteaus: SoLoMo (social, local, mobile) now has two very important letters tacked on to the end of it: "Co" for "commerce."

How to Deliver Relevant Experiences in an Omnichannel World

How to Deliver Relevant Experiences in an Omnichannel World

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Twitter, Macy's, and U.S. Bank reveal how they drive relevancy in today's multichannel environment.

Free People Dresses Up its Brand Engagement with Pinterest

Free People Dresses Up its Brand Engagement with Pinterest

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The specialty retailer launches a dress collection exclusively on Pinterest to target and reward its followers.

The Art of Visualization

The Art of Visualization

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How much is a picture actually worth?

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.