A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.
The airline launches a Listening Center to centralize social, industry, and operational data.
The online floral marketplace primarily relies on reviews to make its budding business bloom, cofounder says.
The family owned pet store redesigns its website to bring the in-store experience online.
The company relied on digital to get its growing children's apparel brand off of the ground.
All of the cool kids are doing it.
Peer-to-peer referrals produce healthy conversion rates.
The online wine retailer's strategy incorporates different flavors and depths.
The poultry processor launches a 360-degree campaign to generate awareness for a new product.
The event's creators are using marketing to spike the tournament to the forefront of the sports world amid World Cup frenzy.
Why this is the year—and era—of change in the field of marketing.
These brands show what it takes to win.
Can marketing's biggest channels save the world's largest land mammal?
The innovation and technology company illustrates how its machines work through visual storytelling.
Why marketers should focus on meaningful moments rather than the overall customer journey.
Adobe Social's product marketing manager discusses why collaboration between the two remains a challenge and why marketers should keep their eyes on messaging apps.
A countdown of the top ways NASA 360 uses social content to make its follower engagement skyrocket.
Four panelists share their tips at Facebook Fit New York.
Don't let its name fool you. Why social selling isn't just for the sales department.
The "Uncarrier" relies on social conversations to connect with prospects for its new B2B initiative.
In honor of Mother's Day, I discuss how my mother went from MOM to CEO of her own business.
Marketers can use the strengths of email marketing to feed social media marketing, and vice-versa.
How the athletic footwear retailer applied its email remarketing tactics to Facebook.
Marketing + Cheese: What more could you want?
The financial services company invested in controversial marketing. The question is whether it paid off.
See how the Seattle Seahawks cornerback recovered his brand after a controversial interview caused a social media whirlwind.
The graham cracker brand's integrated marketing campaign targets the American families of today.
Social is this natural food brand's prime ingredient.
The future looks bright for marketers' budgets.
The floral and gift retailer grows its multichannel arrangement but finds thorns in its customer service.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.