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Social

Leveraging mobile and social commerce to deliver a complete customer experience

May 17, 2012

Mobile and social media are emerging as new channels for customers to interact and transact with brands. Mobile users demand experiences that are relevant and engaging and are designed with the capabilities and constraints of devices in mind. Just having a mobile app or mobile-specific website is not a long-term strategy. Brands must invest in an optimized experience, especially as mobile becomes critical to an overall digital commerce strategy.

Study: 42% of Americans use social media to shop

Erin Dostal May 09, 2012

A new study from Leo Burnett found that 42% of Americans ages 18 to 49 used social media sites like Facebook and YouTube as part of their shopping experience within the past year.

Myspace reaches settlement with FTC

Erin Dostal May 08, 2012

Myspace has agreed to settle Federal Trade Commission charges that the company misrepresented its privacy policy to consumers.

Agencies add techs to the conversation

JoAnn DeLuna May 01, 2012

Whereas creative teams have traditionally included an art director and copywriter, today's agencies are adding technologists to the mix.

Hunger Games satisfies fans' appetite

Direct Marketing News staff May 01, 2012

The social media campaign surrounding The Hunger Games movie was about as cool and integrated as marketing campaigns can be.

UNICEF hopes to mimic Kony success

Direct Marketing News staff May 01, 2012

UNICEF's #SahelNOW campaign is well-intentioned, but a carbon copy of Kony 2012.

Peugeot Panama's picture puzzles confound its Pinterest followers

Direct Marketing News staff May 01, 2012

Peugeot Panama's Pinterest game sounds fun and enticing enough, but it's nearly impossible to figure out.

Glad's "wild life" Facebook campaign belongs in the bin

Direct Marketing News staff May 01, 2012

There's not a bag big enough to dispose of the Glad Products Company's recent social venture.

Taco Bell invites customers to go crazy for its 'Doritos Locos Tacos'

Allison Schiff May 01, 2012

Taco Bell teamed up with Doritos to create "Doritos Locos Tacos," a new product featuring Doritos-flavored shells.

Is Pinterest just a passing fad? Readers respond

May 01, 2012

Is Pinterest just a passing fad? Readers respond to the May Gloves Off question.

Brands go local, get social

Carol Krol May 01, 2012

Foursquare is a great way for marketers to offer incentives by implementing a discount for check-ins. I'm continuously surprised by the number of brands that don't take advantage of this easy opportunity.

Strategies for improving integrated marketing ROI

April 12, 2012

Structuring successful, integrated marketing programs today requires a deft approach, from budgeting considerations to choosing the optimal marketing mix for superior results.

What will it be next month?

Jeff Swystun, chief communications officer, DDB Worldwide April 03, 2012

So now it's Pinterest — what will it be next month? When a colleague of mine suggested DDB had better get on the latest social sharing platform, I groaned.

Data: With great power comes even greater responsibility

Lawrence Kimmel, Direct Marketing Association April 01, 2012

Marketers must leverage data in service of the consumer and protect their information like never before.

Three ways to get integration initiatives implemented

Mu Hu, Golfsmith International April 01, 2012

It is not uncommon that the retail side of a business doesn't know what the Web side is doing.

Macy's transformation

Alex Palmer April 01, 2012

Retail icon Macy's refashions its flagship store and marketing strategy.

Amazon.com urges exploration but lacks social sharing options

Direct Marketing News staff April 01, 2012

The sheer bulk of content makes on Amazon.com makes the site a little clunky to use and a bit difficult to search.

Bn.com is easy to use but pushes Nook tablet too hard

Direct Marketing News staff April 01, 2012

The global navigation bar on bn.com tells a story for those with a critical eye. Tab 1: Books. Tab 2: Nook Books. Tab 3: Nook.

Q&A: Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale

Allison Schiff April 01, 2012

Thomas Mueller, global director and practice leader of customer experience at Siegel+Gale, discusses ways to engender loyalty.

Skivvies site offers "free underwear for life"

Allison Schiff April 01, 2012

MeUndies.com got down to business with a sweepstakes on Facebook.

Casino and hotel giants fail to take advantage of their direct and online marketing strategies

Erin Dostal April 01, 2012

MGM Resorts and Caesars Entertainment on the Vegas strip are in the business of getting you to have fun, let loose and spend.

NBA reaches out to Latinos

Ryan Joe April 01, 2012

The NBA launched a Spanish-language league website, but it wasn't a slam dunk until they did research into its Hispanic customer base.

Brands struggle to maintain multicultural e-commerce portals

Ryan Joe April 01, 2012

Despite the increasing multicultural nature of the U.S. population, brands have difficulty maintaining websites specifically designed for multicultural e-commerce.

Data technology crucial to digital marketing

April 01, 2012

To get at the heart of some of the challenges facing marketers when it comes to defining the best strategies and programs to drive marketing success, Direct Marketing News convened a select group of senior marketers in a closed-door roundtable discussion sponsored by Marketo.

Organizing to campaign

JoAnn DeLuna March 15, 2012

You will probably hear me say this a lot: I wrote my 2008 master's thesis on online social networks (OSNs) in relation to the 2008 Presidential Elections. That election was the first time presidential candidates used online social networks to campaign.

Is this cat a marketing genius?

Allison Schiff March 14, 2012

Sure Rick Santorum just swept the Alabama and Mississippi primaries, but what's Hank the Cat been up to?

Salesforce vet named president of Buddy Media

Allison Schiff March 08, 2012

Susan St. Ledger, former Salesforce industry vertical SVP, has been named president of social media technology provider Buddy Media, confirmed Joe Ciarallo, Buddy Media VP of communications on March 8.

Celebrities assist with Haiti relief recovery

March 01, 2012

The celebrity-studded "Aid Still Required" online outreach campaign partnered with Internet giving social platform Snoball.com to raise online funds for the ongoing disaster