E-commerce site Beadaholique was looking to take better advantage of its recently launched social media pages to acquire email addresses. Enter Bronto Software.
Facebook's ubiquitous reach now extends into the social commerce arena.
Multichannel retailer Express launched a commerce tab on its Facebook page on May 3 that enables consumers to browse and make purchases from Express' entire product catalog without leaving the social network.
Marketers are beginning to take better advantage of opportunities within social media as the Web continues to evolve from an informational to a social space, said Dan Rose, VP of partnerships and platform marketing at Facebook, during an April 6 keynote address at the Bazaarvoice Social Commerce Summit.
Custom clothing company J. Hilburn launched its first e-commerce website on March 23. The site, which the company created in-house, features sophisticated social media and e-mail sharing mechanisms. Prior to the launch, J. Hilburn's products were available exclusively through more than 800 personal style advisors nationwide who would meet with customers to take measurements and provide fashion suggestions.
Sierra Trading Post recently joined the legion of brands with e-commerce-enabled Facebook pages. That the retailer added a Facebook commerce site is not entirely novel; the first Facebook store launched in 2009.
Kaboodle, a Hearst Corp.-owned and operated social commerce website, has named Steven Chien CMO. The e-commerce retailer said March 9 it will also relaunch its website in June. Chien will replace Shari Gunn, who left the company in January to become VP of e-commerce at women's clothing retailer Wet Seal.
Daily deal competitors Groupon and LivingSocial went for the laugh with their Super Bowl ads and, to some degree, they got it. Yet, in the process, these two brands might have missed a bigger opportunity.
Many brands are finding that the next frontier in e-commerce is the place where consumers prefer to spend their time online: social networks, such as Facebook. Direct Connect talks with Blake Brysha, senior marketing manager at PowerReviews, about how retailers are taking advantage of consumers' need to interact with others on the Web.
Sam Decker, a former Dell marketing director and the founding CMO of Bazaarvoice, a customer ratings and reviews company, launched Mass Relevance earlier this month. The company's goal is to help consumer brands aggregate social media conversations and use that content in their marketing. Decker spoke with Direct Marketing News about his goals for the agency.
Consumers created 256 billion influence impressions on each other about products and services last year, according to Forrester Research's Peer Influence Analysis report, released April 20.
Online shoe retailer Zappos.com is increasingly focused on building long-term relationships with customers via social networking features, one of the company's marketing strategists explained to DMNews. Preliminary results are promising, with increases in the number of pages viewed per visit and sales, since it added the features.
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