Social Sharing

Smart Social Targeting 'Once' and For All

Smart Social Targeting 'Once' and For All

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Following its streak of 2012 Tony Award wins, Once the Musical expands its audience with an intelligent campaign that cleverly capitalizes on existing buzz.

For Smashbox, Education is the Ultimate Foundation

For Smashbox, Education is the Ultimate Foundation

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A primer on the prestige makeup brand's content, search, and social strategies.

Huggies ups the ante on social media

Huggies ups the ante on social media

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The diaper brand absorbed hundreds of thousands of happy—and identifiable—customers with a promotion that doubled the benefits for those who share.

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