Savvy marketers like Sony recognize that consumers will, many times, purchase what a mother, brother, spouse, or even Facebook friend has bought.
Three ways marketers need to think differently about building customer relationships.
In its initial earnings call Twitter reported $665 million in revenue for 2013, hundreds of billions of timeline views, and huge increases in advertising revenue.
When it comes to influencers, look past the size of a person's network and into the genuine influence she has on it.
Social graph-based targeting—using an individual's social media activity to determine which ads are delivered to that individual—is now a reality in mobile messaging.
Twitter sent tweeters aflutter, offering "expanded Tweet" options to exclusive partner websites—with a wider rollout to follow.
Readers respond to the July Gloves Off question.
ComScore has launched an enhanced version of its mobile behavior measurement service.
Hotspots.io was acquired by Twitter, the social analytics startup said on its website. The company officially joined Twitter's revenue engineering team on April 16 to focus on developing analytics tools for Twitter's advertising and publishing partners, Hostpost.io explained on a web post.
LinkedIn has launched two tools, Targeted Updates and Follower Statistics, that enable businesses with LinkedIn Company Pages to pinpoint specific individuals and groups that will receive messages and updates, the social network said in a release.
Photo-sharing site Pinterest is now the third most popular U.S. social networking site after Facebook and Twitter, said Experian's PR manager of marketing services Jennifer Marshall.
Twitter filed a $600,000 lawsuit yesterday against two companies and five individuals for violating Twitter's terms of service (TOS) by spamming users, the company stated in a filing with the District Court of the Northern District of California in San Francisco yesterday.
The way businesses and consumers buy things today has been forever transformed by the abundance of information available on websites and social networks. This is fueling a significant change in the way marketing teams work with sales to drive revenue.
David Erickson, director of e-strategy at Tunheim , and Arthur Papas, cofounder and CEO of Bullhorn, discuss whether Google+ will boost marketing campaigns.
Direct marketing has always been about connecting with customers through timely, relevant and targeted messages that drive action. Technology's evolution this past decade hasn't changed these fundamentals, but it has opened up a new set of parameters.
Google has long lagged behind Facebook and Twitter as a social media destination. Google excluded nearly all brands from participating at launch, leaving experts to speculate about the platform's marketing potential.
When Facebook founder Mark Zuckerberg said Facebook would announce something "awesome" on July 6, he wasn't fooling much of the media that covers him. (You know your company has clout when the media covers an announcement of an upcoming announcement). Report after report predicted that Facebook would integrate Skype video chat and, thanks to TechCrunch.com, the rumor has finally been confirmed.
Toyota Motor Corp. and Salesforce.com are partnering to bring CRM to a new frontier: the dashboards of consumers' automobiles. The companies said in late May that they will launch "Toyota Friend," a private social network using Salesforce Chatter, its social marketing tool, in Japan with electric and plug-in hybrid vehicles next year.
What makes great editors great is that they are able to connect to both the heart and the head. They know what makes their audience laugh, think, stick around and respond. Great editors also have a head for business.
Top brands are introducing digital and social elements to summer road tours and live events to continue interaction with consumers well after the appeal of the in-person experience has worn off.
Facebook represents 38% of online shares that result in clicks, according to a study released by sharing platform ShareThis and communications company Starcom MediaVest Group on June 2.
Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user "likes," into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.
Multichannel retailer Express launched a commerce tab on its Facebook page on May 3 that enables consumers to browse and make purchases from Express' entire product catalog without leaving the social network.
Tore Steen VP of marketing and business development at Janrain, and Semyon Dukach CEO and chairman of SMTP Inc., discuss whether brands should outsource all data storage.
Sara Lee recently ran a social coupon campaign with social marketing firm SocialTwist that resulted in 81% coupon redemption. While the campaign only generated around 65,000 website visitors in 30 days, it is one more example of brands testing out traditional direct marketing tactics in the realm of social media.
Social commerce software company Bazaarvoice said April 5 that it will introduce three products this fall - Bazaarvoice Customer Intelligence, SocialConnect Suite and Bazaarvoice Platform - to help marketers react faster to social media feedback from customers. The products will also automate some processes and make others simpler and more direct, the company said.
Kana Software, a service experience management technology provider, acquired Overtone, a maker of social media and customer listening platforms, on April 5. The deal will allow Kana clients to understand and analyze customer sentiment, emerging issues and trends across social networks.
Google settled Federal Trade Commission charges on March 30 that it violated consumers' privacy, as well as its own policies, when it launched social network Google Buzz in February 2010. The FTC had charged Google with violating the Federal Trade Commission Act by using Gmail customers' information for Google Buzz without their consent, according to the FTC.
Microblogging site Posterous launched a tool March 28 that allows users to send posts as email newsletters. The company developed the tool for small businesses, which account for more than 20% of its membership, as a complement to the site's social media management capabilities, said Rich Pearson, VP of marketing and business development at Posterous.
State Farm Insurance will launch a Facebook sweepstakes on March 31 to expand the number of potential customers who interact with the brand and to communicate the "good neighbor aspect" of the insurance company, said Brent Bynum, marketing manager at State Farm. Agency Proximity Chicago created the promotion.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.