social networking

A Picture Sparks 54,000 Shares

A Picture Sparks 54,000 Shares

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HTC discovers that getting personal with customers is good business.

What's Your Social Persona?

What's Your Social Persona?

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Marketers should align their social interactions with how they want their brand (and their personal brand) to be perceived.

Fast Facts: June 2013

Fast Facts: June 2013

Some quick info hits to keep you up-to-date, including the number of marketers who are satisfied with their company's ability to measure ROI.

Fast Facts: May 2013

Fast Facts: May 2013

Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.

Marketing Chatter: May 2013

Marketing Chatter: May 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Marketing Chatter: April 2013

Marketing Chatter: April 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Infographic: A Marketer's (Social) Life

Infographic: A Marketer's (Social) Life

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Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers.

Marketers Get Social

Marketers Get Social

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Direct Marketing News readers give a view into their "social" lives

You're Doing It Wrong!

You're Doing It Wrong!

How NOT to get #dumped in social media.

[Marketing] Noise Annoys

[Marketing] Noise Annoys

Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.

Identifying B2G prospects via social networking

Identifying B2G prospects via social networking

All of the Fortune 1,000 can be found on LinkedIn. So the question is: How do you leverage this for your business?

Yahoo sues Facebook for patent infringement

Yahoo is suing Facebook for allegedly infringing on 10 patents, according to a complaint filed on Mar. 12 with the U.S. District Court in San Jose, California. Four of the patents in question relate to methods and technology for advertising, while others relate to privacy, customizing user experiences, social networking and instant messaging.

Taking some of the 'you' out of YouTube?

Taking some of the 'you' out of YouTube?

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YouTube has a whole new look and feel — and some people just aren't digging it.

Facebook acquires Gowalla, shuts app

Facebook acquires Gowalla, shuts app

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Facebook has acquired location-based social network Gowalla, both companies said Dec. 5. Terms of the deal were not disclosed.

Hollywood's oldest little boy puts the adults in charge

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Social media are a lot of fun till somebody gets hurt.

Facebook wants to be your everything - 'like' it or not

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The anticipation is palpable ahead of tomorrow's annual Facebook developer conference, f8, with various, breathless media reports that the indomitable social net will unveil a platform enabling users to share their favorite music, TV shows and movies, effectively making your profile page a "primary entertainment hub," as The New York Times put it. Reports have Facebook partnering with music-sharing sites like Spotify, Mog and Rhapsody and video sites Hulu and Netflix.

Hey Netflix: Miramax asks me about my feelings

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About a month ago, I wrote about my frustration with Netflix's brazen price increase and the movie rental company's subsequent indifference to fan outrage. In the piece, I explain why a la carte rental companies like Vudu might ultimately win over Netflix consumers. Yesterday I was pleased to read that Miramax has added another industry alternative to Netflix's restrictive and expensive membership plans.

Facebook to launch Skype integration tomorrow, but where's my iPad app, Mark?

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When Facebook founder Mark Zuckerberg said Facebook would announce something "awesome" on July 6, he wasn't fooling much of the media that covers him. (You know your company has clout when the media covers an announcement of an upcoming announcement). Report after report predicted that Facebook would integrate Skype video chat and, thanks to TechCrunch.com, the rumor has finally been confirmed.

Speed and convenience draw customers and sellers to mobile payment methods

Speed and convenience draw customers and sellers to mobile payment methods

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Retailers have sped up implementation of mobile payments in an effort to simplify and drive in-store, online and mobile transactions.

Yes, you can effectively measure social marketing

Yes, you can effectively measure social marketing

While some brands continue to debate the merits of social media in their marketing mix, others have made tangible strides in measuring these initiatives.

Beiersdorf invests $1 billion in Nivea

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Beiersdorf will launch a whopping $1 billion-dollar global campaign on May 15 celebrating the Nivea skincare brand's centennial, the company said in a statement. The campaign will feature digital, video, print, social, advertising banners and point-of-sale marketing components. And let's not forget uber-star Rihanna.

Express launches social shopping catalog

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Multichannel retailer Express launched a commerce tab on its Facebook page on May 3 that enables consumers to browse and make purchases from Express' entire product catalog without leaving the social network.

Salesforce.com to acquire Radian6

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Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.

Marketing's future is in data-rich social Web: Adobe Omniture Summit 2011

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The Holy Grail of marketing is the data-driven social Web, which gives marketers the ability to communicate en masse with consumers while tailoring their messages to each individual, Ellen Levy, VP of strategic initiatives at LinkedIn, told attendees of the Adobe Omniture Summit 2011 on March 9.

Social Media 'Weak'

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As I took my seat at this morning's Social Media Week New York panel, Pay Attention! Social Listening Done Right, the social media director of a relatively popular brand said hello and asked me if I had been to any of the event's other sessions.

Hoover's, LinkedIn to offer 20M in-depth profiles

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Hoover's and LinkedIn have partnered to provide b-to-b professionals with an interface to use LinkedIn networks within the context of Hoover's business data.

Carl's Jr., Hardee's launch GPS-based mobile app and rewards program

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CKE Restaurants launched a GPS-enabled loyalty program on December 28 that rewards consumers for checking in at its Carl's Jr. and Hardee's locations.

AT&T launches user-generated ratings and reviews feature on its Facebook page

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With constant rumblings about an impending Verizon iPhone release, it's important for AT&T to secure, retain, and, most importantly, please customers. For the past 18 months, the telecommunications giant has dealt with negative headline after negative headline about dropped calls and iPhone glitches.

National Hockey League leveraged customer data to gain 1.2M Facebook followers: NCDM 2010

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The National Hockey League has enhanced its marketing initiatives by using customer data in the past three years. The sports organization's more sophisticated use of consumer data to enhance programming experiences has made a difference, according to Perry Cooper, SVP of direct and digital marketing and fan analytics at the NHL, in his December 15 keynote at the NCDM 2010 Conference in Miami.

Twitter redesign means more brand engagement with consumers, say industry experts

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Marketers will be able to create a deeper level of engagement with consumers through Twitter's revamped website, which industry experts say is a welcome change.

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