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 social networking

Taking some of the 'you' out of YouTube?

December 14, 2011

YouTube has a whole new look and feel — and some people just aren't digging it.
 

Facebook acquires Gowalla, shuts app

December 05, 2011

Facebook has acquired location-based social network Gowalla, both companies said Dec. 5. Terms of the deal were not disclosed.
 

Hollywood's oldest little boy puts the adults in charge

November 11, 2011

Social media are a lot of fun till somebody gets hurt.
 

Facebook wants to be your everything - 'like' it or not

September 21, 2011

The anticipation is palpable ahead of tomorrow's annual Facebook developer conference, f8, with various, breathless media reports that the indomitable social net will unveil a platform enabling users to share their favorite music, TV shows and movies, effectively making your profile page a "primary entertainment hub," as The New York Times put it. Reports have Facebook partnering with music-sharing sites like Spotify, Mog and Rhapsody and video sites Hulu and Netflix.
 

Hey Netflix: Miramax asks me about my feelings

August 23, 2011

About a month ago, I wrote about my frustration with Netflix's brazen price increase and the movie rental company's subsequent indifference to fan outrage. In the piece, I explain why a la carte rental companies like Vudu might ultimately win over Netflix consumers. Yesterday I was pleased to read that Miramax has added another industry alternative to Netflix's restrictive and expensive membership plans.
 

Facebook to launch Skype integration tomorrow, but where's my iPad app, Mark?

July 05, 2011

When Facebook founder Mark Zuckerberg said Facebook would announce something "awesome" on July 6, he wasn't fooling much of the media that covers him. (You know your company has clout when the media covers an announcement of an upcoming announcement). Report after report predicted that Facebook would integrate Skype video chat and, thanks to TechCrunch.com, the rumor has finally been confirmed.
 

Speed and convenience draw customers and sellers to mobile payment methods

July 01, 2011

Retailers have sped up implementation of mobile payments in an effort to simplify and drive in-store, online and mobile transactions.
 

Yes, you can effectively measure social marketing

Avi Savar, founder, Big Fuel May 23, 2011

While some brands continue to debate the merits of social media in their marketing mix, others have made tangible strides in measuring these initiatives.
 

Beiersdorf invests $1 billion in Nivea

May 10, 2011

Beiersdorf will launch a whopping $1 billion-dollar global campaign on May 15 celebrating the Nivea skincare brand's centennial, the company said in a statement. The campaign will feature digital, video, print, social, advertising banners and point-of-sale marketing components. And let's not forget uber-star Rihanna.
 

Express launches social shopping catalog

May 03, 2011

Multichannel retailer Express launched a commerce tab on its Facebook page on May 3 that enables consumers to browse and make purchases from Express' entire product catalog without leaving the social network.
 

Salesforce.com to acquire Radian6

March 30, 2011

Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.
 

Marketing's future is in data-rich social Web: Adobe Omniture Summit 2011

March 09, 2011

The Holy Grail of marketing is the data-driven social Web, which gives marketers the ability to communicate en masse with consumers while tailoring their messages to each individual, Ellen Levy, VP of strategic initiatives at LinkedIn, told attendees of the Adobe Omniture Summit 2011 on March 9.
 

Social Media 'Weak'

February 10, 2011

As I took my seat at this morning's Social Media Week New York panel, Pay Attention! Social Listening Done Right, the social media director of a relatively popular brand said hello and asked me if I had been to any of the event's other sessions.
 

Hoover's, LinkedIn to offer 20M in-depth profiles

January 10, 2011

Hoover's and LinkedIn have partnered to provide b-to-b professionals with an interface to use LinkedIn networks within the context of Hoover's business data.
 

Carl's Jr., Hardee's launch GPS-based mobile app and rewards program

December 28, 2010

CKE Restaurants launched a GPS-enabled loyalty program on December 28 that rewards consumers for checking in at its Carl's Jr. and Hardee's locations.
 

AT&T launches user-generated ratings and reviews feature on its Facebook page

December 28, 2010

With constant rumblings about an impending Verizon iPhone release, it's important for AT&T to secure, retain, and, most importantly, please customers. For the past 18 months, the telecommunications giant has dealt with negative headline after negative headline about dropped calls and iPhone glitches.
 

National Hockey League leveraged customer data to gain 1.2M Facebook followers: NCDM 2010

December 15, 2010

The National Hockey League has enhanced its marketing initiatives by using customer data in the past three years. The sports organization's more sophisticated use of consumer data to enhance programming experiences has made a difference, according to Perry Cooper, SVP of direct and digital marketing and fan analytics at the NHL, in his December 15 keynote at the NCDM 2010 Conference in Miami.
 

Twitter redesign means more brand engagement with consumers, say industry experts

September 16, 2010

Marketers will be able to create a deeper level of engagement with consumers through Twitter's revamped website, which industry experts say is a welcome change.
 

Consumer-made influence impressions reach 256B in 2009: Forrester

April 20, 2010

Consumers created 256 billion influence impressions on each other about products and services last year, according to Forrester Research's Peer Influence Analysis report, released April 20.
 

Tagged.com settles class action lawsuit

February 09, 2010

Tagged.com has settled a class action lawsuit brought against it by two consumers last year. The social networking site agreed it "will address the plaintiff's concerns" about e-mail address sharing and privacy.
 

CKFree push leverages social networking apps

November 16, 2009

Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to promote CKFree, a cologne aimed at men ages 18 to 34 who identify themselves as independent, modern thinkers.
 

Strongmail, Equifax announce social targeting and acquisition tool: DMA09

October 19, 2009

On October 19, Equifax and Strongmail announced at DMA09 they are partnering on a tool that enables marketers to target consumers not only by demographic and behavioral data, but also by social media influence. The tool has direct integration with blogs and social networks, including Twitter, Facebook and MySpace.
 

Martha Stewart touts value of multichannel: DMA09 keynote

October 19, 2009

Martha Stewart delivered a single message to a crowd of about 600 at the Direct Marketing Association's annual conference in San Diego on October 19: It's good to be everywhere.
 

Survey: Social networkers engage with online movie content

August 24, 2009

Given an interest in movies among active social networkers and the viral nature of social networking, film industry marketing executives should be paying attention to this space, according to a new survey from InsightExpress titled "The Social Network Influence on Movie Behavior."