May 01, 2013
Some quick info hits to keep you up-to-date, including the number of marketers who track social conversations.
May 01, 2013
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
April 01, 2013
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
March 29, 2013
Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers.
March 29, 2013
Direct Marketing News readers give a view into their "social" lives
![[Marketing] Noise Annoys](http://media.dmnews.com/images/2013/01/07/bigstock---chat--thought-signs_332300.jpg?format=jpg&zoom=1&quality=70&anchor=middlecenter&height=80&width=80&mode=crop "[Marketing] Noise Annoys")
January 07, 2013
Online networking isn't a shortcut; it's the latest venue where skilled sales and marketing professionals will excel if they're disciplined, patient, and discerning.
September 28, 2012
All of the Fortune 1,000 can be found on LinkedIn. So the question is: How do you leverage this for your business?
Yahoo is suing Facebook for allegedly infringing on 10 patents, according to a complaint filed on Mar. 12 with the U.S. District Court in San Jose, California. Four of the patents in question relate to methods and technology for advertising, while others relate to privacy, customizing user experiences, social networking and instant messaging.
December 14, 2011
YouTube has a whole new look and feel — and some people just aren't digging it.
December 05, 2011
Facebook has acquired location-based social network Gowalla, both companies said Dec. 5. Terms of the deal were not disclosed.
Social media are a lot of fun till somebody gets hurt.
The anticipation is palpable ahead of tomorrow's annual Facebook developer conference, f8, with various, breathless media reports that the indomitable social net will unveil a platform enabling users to share their favorite music, TV shows and movies, effectively making your profile page a "primary entertainment hub," as The New York Times put it. Reports have Facebook partnering with music-sharing sites like Spotify, Mog and Rhapsody and video sites Hulu and Netflix.
About a month ago, I wrote about my frustration with Netflix's brazen price increase and the movie rental company's subsequent indifference to fan outrage. In the piece, I explain why a la carte rental companies like Vudu might ultimately win over Netflix consumers. Yesterday I was pleased to read that Miramax has added another industry alternative to Netflix's restrictive and expensive membership plans.
When Facebook founder Mark Zuckerberg said Facebook would announce something "awesome" on July 6, he wasn't fooling much of the media that covers him. (You know your company has clout when the media covers an announcement of an upcoming announcement). Report after report predicted that Facebook would integrate Skype video chat and, thanks to TechCrunch.com, the rumor has finally been confirmed.
July 01, 2011
Retailers have sped up implementation of mobile payments in an effort to simplify and drive in-store, online and mobile transactions.
May 23, 2011
While some brands continue to debate the merits of social media in their marketing mix, others have made tangible strides in measuring these initiatives.
Beiersdorf will launch a whopping $1 billion-dollar global campaign on May 15 celebrating the Nivea skincare brand's centennial, the company said in a statement. The campaign will feature digital, video, print, social, advertising banners and point-of-sale marketing components. And let's not forget uber-star Rihanna.
Multichannel retailer Express launched a commerce tab on its Facebook page on May 3 that enables consumers to browse and make purchases from Express' entire product catalog without leaving the social network.
Salesforce.com has agreed to acquire social media monitoring platform provider Radian6 for $276 million in cash and $50 million in stock, the company said March 30. Radian6's technology will allow Salesforce.com to monitor, analyze and track conversations for its clients across Facebook, Twitter, YouTube, blogs and online communities.
The Holy Grail of marketing is the data-driven social Web, which gives marketers the ability to communicate en masse with consumers while tailoring their messages to each individual, Ellen Levy, VP of strategic initiatives at LinkedIn, told attendees of the Adobe Omniture Summit 2011 on March 9.
As I took my seat at this morning's Social Media Week New York panel, Pay Attention! Social Listening Done Right, the social media director of a relatively popular brand said hello and asked me if I had been to any of the event's other sessions.
Hoover's and LinkedIn have partnered to provide b-to-b professionals with an interface to use LinkedIn networks within the context of Hoover's business data.
CKE Restaurants launched a GPS-enabled loyalty program on December 28 that rewards consumers for checking in at its Carl's Jr. and Hardee's locations.
With constant rumblings about an impending Verizon iPhone release, it's important for AT&T to secure, retain, and, most importantly, please customers. For the past 18 months, the telecommunications giant has dealt with negative headline after negative headline about dropped calls and iPhone glitches.
The National Hockey League has enhanced its marketing initiatives by using customer data in the past three years. The sports organization's more sophisticated use of consumer data to enhance programming experiences has made a difference, according to Perry Cooper, SVP of direct and digital marketing and fan analytics at the NHL, in his December 15 keynote at the NCDM 2010 Conference in Miami.
Marketers will be able to create a deeper level of engagement with consumers through Twitter's revamped website, which industry experts say is a welcome change.
Consumers created 256 billion influence impressions on each other about products and services last year, according to Forrester Research's Peer Influence Analysis report, released April 20.
Tagged.com has settled a class action lawsuit brought against it by two consumers last year. The social networking site agreed it "will address the plaintiff's concerns" about e-mail address sharing and privacy.
Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to promote CKFree, a cologne aimed at men ages 18 to 34 who identify themselves as independent, modern thinkers.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
