Social Metrics

Havas Worldwide Launches 'Shared Owned & Earned' Media Unit

Havas Worldwide Launches 'Shared Owned & Earned' Media Unit

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The launch of Havas Worldwide's Shared Owned & Earned media unit, which the agency will announce tomorrow, reflects a shift in the way brands evaluate their marketing campaigns in less-traditional channels like social media.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...