Will the Microsoft-Facebook search partnership result in ad revenue?

Share this content:

Tech-sector behemoths Microsoft Corp. and Facebook said this week that they're teaming up to integrate more Facebook information, such as user “likes,” into Bing's search results. The move is obviously a shot across Google's bow, and if it slices into Google's share of the search market, it could reap ad revenue benefits for Microsoft.

Here's some reaction to the move from around the Web:

  • Alone, neither Microsoft nor Facebook was expected to be able to take on Google with its massive coffers and dominant market position. But together, the two companies have a better chance of at least slowly chipping away at Google's search dominance.” Sharon Gaudin, Computerworld.com
  • “News that Bing, Microsoft's search engine rival to Google that differentiates itself by the moniker ‘decision engine,' is going to employ Facebook results in its searches, is an opportunity for Facebook to overcome its growing rivalry with Google and for Microsoft to continue to capture search engine and online advertising market share.” John Kennedy, SiliconRepublic.com
  • “Eighty percent of people delay making a decision, such as an online purchase, until they get some sort of positive feedback from a friend, [Microsoft] says. The new social features aim to make that process faster and more efficient…Of course, it's also liable to pay dividends with Bing's advertisers. Online retailers continually express frustration over the fact that a huge portion of customers will vanish from their site one step short of completing a transaction.” – James Temple, Benny Evangelista, SFGate.com

Both marketers and consumers should also keep an eye on the privacy backlash, if any, to this announcement, especially after Facebook reportedly hired PR firm Burson-Marsteller to plant negative stories about Google's privacy record in the press. Facebook, of course, is not immune to bad press about privacy.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here