Wichita State University's social media campaign barely passes

Share this content:
Wichita State University's social media campaign barely passes
Wichita State University's social media campaign barely passes

College is a time when life-defining experiences occur, and Wichita State University (WSU) is promoting a hashtag among students and alums, #WSUexperience, to share those moments on Twitter, Facebook, and Instagram. Postings will be featured on online ad networks and digital billboards in Wichita.

While the strategy is solid, it's not particularly innovative, nor does it maximize the capabilities of digital and social advertising. Other universities have created similar student-alum outreach campaigns, incorporating microsites and videos.

By comparison, WSU is slacking and scribbling its thesis at the last minute. Moreover, WSU should consider ramping up its own social media presence before engaging in a full-fledged student-alumni outreach campaign.

The university doesn't have a huge student body population, but it has an unimpressive number of followers on Twitter and Facebook.

Check out more social campaigns and see how they rated:

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above