What's Your Social Persona?

Share this content:
What's Your Social Persona?
What's Your Social Persona?

Who you are offline is who you are online when it comes to social interactions. Ralf VonSosen, head of marketing and sales solutions at LinkedIn, made that assertion when we spoke at CRMevolution. In other words, he said, if you're a good conversationalist, someone who asks questions and listens and is genuinely interested in others, that behavior will translate to your online social interactions. But if you're “that person”—the one who hogs the conversation, talks without listening or asking questions, or needs to be “on stage”—that's who you are online, as well.

This applies to individuals, as well as to the brands they often represent.

VonSosen said he based his opinion primarily on some users' LinkedIn behaviors—mostly the behaviors of salespeople and marketers. And mostly on their bad behaviors. LinkedIn is meant to be about staying connected, about warm introductions, and about using its marketing tools and groups to make relevant connections. I'm not saying this to be an ad for the brand; it's part of the point VonSosen was making. Some people, he implied, are just there to promote their ware and blasts their messages despite most users' expected and preferred interaction types in that community.

Think about the LinkedIn groups you belong to. How many discussions are actually that, and how many are promotions for other members' white paper or webcast. There's a promotions tab for that.

It's incumbent upon marketers (and salespeople) representing a brand to represent it—and themselves—well. To be more social and less promotional. To listen and respond, instead of just talk, talk, talk. (Full disclosure: With the exception of conference coverage, many of my own social posts are links to our content; but I'm taking my own advice and doing more to be interactive.)

So, what's your brand's social persona? How about your own? If they're not who you really want them to be, now's the time “rebrand.”

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above