Welcome to Social Media Week

Share this content:
Welcome to Social Media Week
Welcome to Social Media Week

In the run-up to the eighth annual Social Media Day — Friday June 30 — DMN turns its laser gaze on social media from a marketing perspective. 

A world where Facebook, Instagram, YouTube, and all those channels, don't form a central part of our lives, and a central part of brand's marketing plans, now seems inconceivable. And yet it all seems to have happened so fast. If you want to put your finger on why social really matters to marketing — not to mention sales and service — it's the means by which consumers seized control over their commercial lives. If we've seen a dramatic shift from a brand-driven to a consumer-driven economy, the chief reason is that social media gave consumers a powerful virtual dashboard; a powerful voice.

The first responsibility for brands now is simply...listen. First listen, then engage. Also, lose the habit of trying to control the conversation. Whether it's national or local government, banks or insurance companies, real estate or manufacturing, travel or hospitality or CPGs, business is social today. What does that mean?

This week, we'll take a look at the state of social from a number of perspectives.  We'll compare the marketing potential of some of the most popular channels. We'll update our understanding of social media management. We'll hear how AI is enhancing the power of social. We'll make connections between content and social.

All this and more: Come along for the ride.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above