Video: Lisa Joy Rosner, CMO, NetBase

Share this content:

Over the past 22 years as a B2B technology marketer in Silicon Valley, I've developed a specialty in “marketing marketing to marketing.” That is, promoting solutions that help marketing professionals do their jobs better.

Having marketers as your audience is a challenge because they're smart and know all the tricks. To get their attention and be memorable, you need to combine logic and magic.

The logic comes from developing content that helps marketers do their jobs better in some way; the magic comes from creating campaigns with a visually striking look and feel.

My team and I won an OMMA award for the What Women Want campaign, which we are following up with a new campaign on “Social Listening vs. Digital Privacy,” launched February 13.

Click here to read an article on the survey, including this great nugget from our research: 32% of consumers have no idea companies are even listening.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above