Vibe looks to MySpace for viral rap contest

Share this content:

VIBE Media Group has partnered with KickApps and MySpace for Vibe Verses 3, an online rap contest.

Hosted on, the contest encourages aspiring rappers to upload videos of themselves performing original lyrics to pre-recorded music. Other site users vote on the videos to choose a group of finalists, and recording artist Wyclef Jean will choose the grand prize winner at the end of November.

Vibe Magazine will showcase the winner in a full-page ad, and the chosen rapper will open a Wyclef Jean concert in Los Angeles on December 4.

“We have an opportunity with digital media to deepen our engagement with the Vibe audience,” said John Demarchi, general manager of Vibe Digital Media. “The two biggest groups on MySpace are hip hop and rap groups, so [Myspace has] been looking for a partner [it] could work with on a user-
generated content contest.”

MySpace is providing promotional support for the contest this time around. Contestants in the first 2 Vibe Verses competitions, which took place earlier this year, depended on sites like MySpace for social networking, but there was no official partnership. KickApps Widgets have been used in previous contests to embed rappers' videos into other social sites.

Together, Vibe Verses 1 and 2 brought more than 1 million unique visitors to, prompting 2.5 million page views.


Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above