Twittersphere Abuzz With Negativity Over Pinterest's New Brand Leader

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The general sentiment is that David Rubin's success with the Axe brand is unlikely to help him grow the social network's male audience.

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It's no secret that women comprise the lion's share of users on Pinterest, the social media go-to for saving images. Apparently, Pinterest wants to change that and it wants to do it through David Rubin, a 15-year marketing veteran most known for his work with Unilever's Axe brand as VP of marketing. He'll serve as head of brand, a newly created position at the social site.

Rubin has earned both respect and notoriety for his work with Axe, though not quite in equal measures. Whatever criticism he's garnered over the years, the growth of the Axe brand can't be denied, and Pinterest ostensibly wants to replicate that growth in its male user base.

The twittersphere, however, doesn't seem too keen on the social networks new hire.

Here's what folks are saying:

Not all the buzz is negative, though. Some folks are expecting Axe-like results.


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