Twitter to Hire a CMO

Share this content:

Things are a-flitter in Twitter's executive suite; its media and product chiefs departed over the weekend.

Jack Dorsey's shakeup of Twitter proceeds apace. Over the weekend media chief Katie Jacobs and product head Kevin Weil left the company with their next destinations unknown, according to a report in Re/Code, the website run by former Wall Street Journal “Personal Technology” columnist Walt Mossberg.

Twitter is expected to announce the appointment of a CMO who hails from a leading consumer brand company this week. The front-runner for the job, according to Re/code, is American Express marketing EVP Leslie Berland. Ironically, Berland helped substantiate her front-runner status, the publication said, by recently taking to Twitter to follow several company executives and Dorsey's mother.

Stanton had been laboring to remake Twitter's media strategy closer to the mold of Facebook and Snapchat. Weil led the development of Moments, a content product Twitter released in the fall.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above