Toyota targets Yaris at young audience and confirms "It's a car!"

Share this content:
Toyota targets Yaris at young audience and confirms "It's a car!"
Toyota targets Yaris at young audience and confirms "It's a car!"

Our look at the most — and least engaging social media

The Toyota “It's a car!” Facebook campaign features promotional videos, an interactive game and a trunk-full of awful jokes. Both the videos and campaign microsite promote the campaign's terrible spokesman, comic actor and author Michael Showalter, more than

they do the Yaris. Toyota misses a humongous opportunity when it forces consumers to download Google Chrome in order to access the interactive game. What could be worse than a bad spokesman and driving consumers away from your Facebook page and microsite to download a Web browser: this campaign's copywriting. “Do you go places

sometimes and leave places other times? Maybe you need a Yaris. It's a car!” The Facebook page also features an instruction manual that informs consumers how to start a car and how to roll down windows. Oh brother! Someone please drive me away from this campaign.

Check out more social media campaigns:


Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above