Social Media

The Owl Intros a Social Ad Tool for Humans

The Owl Intros a Social Ad Tool for Humans

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Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.

Finally, Put Social Media Metrics to Use

Finally, Put Social Media Metrics to Use

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One chief marketer breaks down the unique benefits found in only social media metrics.

Marketing Leadership in the Digital Age

Marketing Leadership in the Digital Age

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Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.

Marketing Chatter: May 2015

Marketing Chatter: May 2015

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See what our Twitter followers have been getting up to this month. Follow us @dmnews.

BMO Harris Bank Cashes In on Social and Mobile Games

BMO Harris Bank Cashes In on Social and Mobile Games

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The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.

Meeting of the Social Measurement Minds

Meeting of the Social Measurement Minds

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Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.

SmartyPants Vitamins Delivers Nutritious Content

SmartyPants Vitamins Delivers Nutritious Content

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The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

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The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.

New Facebook Tool Will Measure App Downloads

New Facebook Tool Will Measure App Downloads

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Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.

Pinterest Raises $367 Million in Series G Funding

Pinterest Raises $367 Million in Series G Funding

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Its valuation now at $11 billion, the social network is number six on the list of privately held startups.

Retailers Not Feeling the Love From Social Networkers

Retailers Not Feeling the Love From Social Networkers

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Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?

Nissan Leads the Pack on Facebook

Nissan Leads the Pack on Facebook

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In the digitally mature automotive segment, Nissan emerges as the most socially poised.

Twitter Expands Involvement With Acxiom

Twitter Expands Involvement With Acxiom

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Advertisers on the social network will now be able to target by referencing 135 audience categories.

Turn a #Hashtag Into a Brand

Turn a #Hashtag Into a Brand

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Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.

Could 2015 Be Pinterest's Year?

Could 2015 Be Pinterest's Year?

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Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.

Who'll Pay the Price of Beauty (and Privacy) on Ello?

Who'll Pay the Price of Beauty (and Privacy) on Ello?

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Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?

U-Haul Moves In on Social Media Conversations

U-Haul Moves In on Social Media Conversations

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A retooled social strategy allows marketers to get in on every stage of customers' moves.

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

LinkedIn Adds Bizo-Inspired Features to Marketing Platform

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The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.

Whatever Happened to Roses and a Box of Candy?

Whatever Happened to Roses and a Box of Candy?

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Valentines apparently want houses instead. As Cupid's big day nears, HGTV is the most loved brand on social media.

Marketing Chatter: December 2014/January 2015

Marketing Chatter: December 2014/January 2015

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See what our tweeps have been getting up to this month. Follow us @dmnews.

The B2B Marketing Rules of Social Media

The B2B Marketing Rules of Social Media

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A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.

Who Loves Ya, Baby?

Who Loves Ya, Baby?

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Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.

Waze Aims to Raze Users' Late Days

Waze Aims to Raze Users' Late Days

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The social-sourced, GPS-based navigation app aims to help users help each other get to appointments on time.

5 Executives to Emulate on Social Media

5 Executives to Emulate on Social Media

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Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

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In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

The Twitterverse Is Not Expanding Fast Enough for Investors

The Twitterverse Is Not Expanding Fast Enough for Investors

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Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.

How to Avoid Cliché Holiday Marketing

How to Avoid Cliché Holiday Marketing

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Marketing during the holidays should be as meaningful and relevant as marketing during any other time of year.

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

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The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.

The Untapped Power of the Superfan

The Untapped Power of the Superfan

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Consumers have unprecedented control in the age of social. None more so than the fervent superfan.

Derek Dives Headfirst Into Digital Media

Derek Dives Headfirst Into Digital Media

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Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.

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