The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Consumers have unprecedented control in the age of social. None more so than the fervent superfan.
Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.
Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.
The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.
Here's a look at some of the most engaging, innovative ways that brands are using Instagram.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
The prospect of advertising on the messaging app intrigues some, annoys others.
The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association
The image recognition company will track brand logos in posted photos on the blogging network and provide intel to marketers.
The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.
As social media networks evolve and expand, what happens to the priority of marketer's metrics?
See what our tweeps have been getting up to this month. Follow us @dmnews.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.
Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.
Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.
Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?
Marketers get in the game with these wily World Cup social media marketing campaigns.
NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.
There's been a lot of social chatter about what the upcoming FIFA World Cup in Brazil will be like—and much of it's been on the pessimistic side.
Hacking gets all the attention, but bullying appears to be as big a problem. Should marketers take greater stock of the environment social networks provide for their messages?
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.