Social Media

News Byte: LinkedIn Surpasses 300 Million Subscribers

News Byte: LinkedIn Surpasses 300 Million Subscribers

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The business-oriented social network credits mobile adoption for reaching the milestone

Why Out-of-Control Social Conversations Are a Good Thing

Why Out-of-Control Social Conversations Are a Good Thing

Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.

Social Media Shouldn't Be an Echo Chamber

Social Media Shouldn't Be an Echo Chamber

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Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.

Video Marketing Is on the Money

Video Marketing Is on the Money

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If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.

Four Millennial Marketing Myths

Four Millennial Marketing Myths

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Separate fact from fiction when it comes to marketing to America's young adults.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

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Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

Psych! April Fool's Day 2014, Marketing Style

Psych! April Fool's Day 2014, Marketing Style

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It's not always easy to do good satire, but some brands and agencies really do know how to bring the funny.

Marketing Chatter: April 2014

Marketing Chatter: April 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Fast Facts: April 2014

Fast Facts: April 2014

Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.

Lee Rainie Talks Wearables, Tech, and Privacy

Lee Rainie Talks Wearables, Tech, and Privacy

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The director of the Pew Research Center's Internet & American Life Project lets the masses of Reddit ask him anything.

Making Social Pay Off

Making Social Pay Off

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How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.

When Webinars Meet Social

When Webinars Meet Social

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Social media can be powerful at each stage of a webinar campaign.

Infographic: Talkin' 'bout My Generation

Infographic: Talkin' 'bout My Generation

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Make peace with millennials by giving them a voice.

When Social Media Comments Go Negative, Should Your Brand Respond?

When Social Media Comments Go Negative, Should Your Brand Respond?

Transparency and authenticity in social media is a must to build customer trust. This means embracing criticism and managing it.

Infographic: Social Media Madness

Infographic: Social Media Madness

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Marketers aim to score customers, but fail to assist.

News Byte: Half of Marketers Can't Deal With Negative Posts

News Byte: Half of Marketers Can't Deal With Negative Posts

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One in five say they pay little or no attention to nasty comments or complaints.

And the Winner Isn't... Confessions of a Cord Cutter

And the Winner Isn't... Confessions of a Cord Cutter

ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.

News Byte: Conversocial Debuts Conversations

News Byte: Conversocial Debuts Conversations

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The upgrade to its customer contact program enables companies to manage social media comments and inquiries from contact centers.

Targeting Is a Breeze

Targeting Is a Breeze

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Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.

Beretta Gets More Bang From its Social Media Buck

Beretta Gets More Bang From its Social Media Buck

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Education and entertainment are Beretta's two principal missions in social media.

Brands: Don't Be a Boring Boasting Bully Who Begs

Brands: Don't Be a Boring Boasting Bully Who Begs

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If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.

I Scream Social (Data)

I Scream Social (Data)

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Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.

Content, Pure and Simple

Content, Pure and Simple

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To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.

Content Marketing's Evolution From Broadcasting to Socializing

Content Marketing's Evolution From Broadcasting to Socializing

If content is king, then social media is queen.

Fast Facts: February 2014

Fast Facts: February 2014

Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.

Marketing Chatter: February 2014

Marketing Chatter: February 2014

Observations from around the Twitter-sphere. Follow us @dmnews.

Word to the Wise: Influencer

Word to the Wise: Influencer

When it comes to influencers, look past the size of a person's network and into the genuine influence she has on it.

Hold the Celebrities; Bring on the Puppies

Hold the Celebrities; Bring on the Puppies

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Hype and added distribution will win the Most Shared title among this year's Super Bowl ad contenders, say keepers of the Viral Video Chart.

How the Social DSP Will "Defrag" Social Media Advertising

How the Social DSP Will "Defrag" Social Media Advertising

We aren't yet at the point where advertisers can match Facebook profiles to Twitter handles to Pinterest boards, but we are nearing a tipping point.

Social Pressure: Competition Gains on Facebook

Social Pressure: Competition Gains on Facebook

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Pinterest will top Facebook in revenue per visit this year, and Tumblr shows life at the back of the pack, according to the Adobe Digital Index.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.