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 Social Media

2012 trends through a branding eye

Howard Belk, Siegel+Gale February 07, 2012

We're a month into the New Year. So, what's in store for major brands in 2012? I have a few predictions.
 

Should marketers spend more on social and mobile than email in 2012?

February 06, 2012

Mobile and social vs. email: Where should marketers spend their limited dollars this year? It's a question that's top-of-mind for many marketers out there — and we want to hear from you. Read the story, leave us a comment telling us which side you fall out on and why by Mon. Feb. 13 and we could include your answer in the print edition of the upcoming March issue.
 

Facebook expected to file for IPO today

February 01, 2012

Facebook is widely expected to file a prospectus with the Securities and Exchange Commission (SEC) after the markets close on Feb. 1, the first step in going public, according to multiple reports that cite sources familiar with the matter.
 

IKEA enlists fans to target their own friends

February 01, 2012

The "Bring Your Own Friends" campaign from IKEA USA gave back to its customers while at the same time raised money for charity. Who can beat that?
 

Good habits for social CMOs

Clara Shih, Hearsay Social February 01, 2012

Businesses can no longer ignore the social media explosion. For CMOs, success boils down to seven habits.
 

Plug-ins: Email Marketing

February 01, 2012

Email marketing is no longer a one-to-many communications strategy. Today's marketers realize that customized, personalized and timely messages are what drive open rates, click-through and conversion. Consumers expect your messages to cater to their unique interests and purchase patterns. Our experts offer up their best advice to help marketers take advantage of consumer expectations.
 

Dell's transformation

February 01, 2012

Dell strives to better target its customers and market its brand.
 

GE Instagram contest targets shutterbugs

February 01, 2012

General Electric Company (GE), with digital agency Mekanism, invited its Facebook fans to participate in a photo contest that used Apple's Instagram app.
 

Hilton app synergizes corporate buzzword ROI

February 01, 2012

The interactive BizWords iOS app was created by direct agency Organic for Hilton Garden Inn to "help business travelers decode and navigate the business speak that has become so common in the workplace," the hotel chain said on its site.
 

Stolen Rum lives up to its name with taste test campaign

February 01, 2012

ew Zealand rum brand Stolen Rum, with help from independent market research testing agency Perceptive, conducted blind taste tests last November modeled on the well-known Pepsi Challenge in an attempt to prove that Stolen Rum is the rum of choice for consumers.
 

Adobe's social software campaign micro-targets marketing professionals

February 01, 2012

The strategy behind Adobe's new SocialAnalytics software campaign is similar to any solid marketing push with a well-thought out focus. What makes this campaign unique is how Goodby so skillfully communicated with the campaign's savvy target audience of marketers, social tacticians and CMOs.
 

Teenage apparel retailers struggle to integrate across marketing channels

February 01, 2012

Abercrombie & Fitch and American Eagle Outfitters use diverse direct marketing approaches to sell similarly priced apparel to teenagers and young adults.
 

Leveraging mobile to market in the moment

Scott Forshay, Morpheus Media January 31, 2012

Mobile is an action-oriented medium. Mobile shoppers are moving targets, so stationary forms of traditional branded engagements need not apply.
 

Special February Issue: Twitter Tuesdays

January 30, 2012

Do you have questions about targeting? We know you do — and you're in luck! We're turning our Twitter feed (@DMNews) over to experts in the field.
 

Who's talking to your clients?

Tony Quin, CEO, IQ January 24, 2012

With 2011 in the rear view mirror, it's time to take stock and look ahead. If your company has been sitting on the sidelines unconvinced of the need for a social media strategy, then 2012 brings you the gift of clarity.
 

Survey: 75% of marketers to grow social spending in 2012

January 19, 2012

Three-quarters of marketers plan to increase their marketing spending on social media this year, according to a global survey of more than 700 marketers conducted last November by social marketing firm Wildfire.
 

Lessons learned and 2012 predictions for the ad industry

Will Price, CEO, Flite January 17, 2012

As the old adage goes, those who cannot remember the past are condemned to repeat it, so let's reflect on the lessons learned and take a look forward at what the future holds.
 

Study: Lower CPCs for ads that keep consumers within Facebook

January 16, 2012

Marketers running Facebook ads that don't drive a consumer outside of the social network have seen cost-per-click rates (CPC) drop by up to 45%, according to a study released by Facebook marketing firm TBG Digital on Jan. 16.
 

Q&A: Bob Stohrer, CMO, Clear Channel Digital

January 16, 2012

Named CMO of radio giant Clear Channel's digital business in December, Bob Stohrer discusses his goals in the new position and how integrating Clear Channel's digital streaming platform iHeart with Facebook adds a second layer of targeting.
 

Q&A: Pete Deutschman, founder and chief buddy, The Buddy Group

January 09, 2012

Pete Deutschman, founder and chief buddy of digital agency The Buddy Group, predicts that text campaigns will diminish in 2012, or as he calls it, the Year of Google.
 

Socially educated patients: pharma-friendly social

Ben Weisman, SVP and director of creative innovations, MRM January 09, 2012

The rise of the socially-educated patient is here.
 

Facebook adds in-app currency offers

January 09, 2012

Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6.
 

Levi's taps Wunderman as first global digital agency

January 05, 2012

Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi's brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies.
 

Our look at the most - and least - engaging social media

January 01, 2012

This month's meter gauges: Mountain Dew, Procter & Gamble, Denny's and the Publishers Clearing House.
 

Plug-ins: Social Marketing

January 01, 2012

Our expert columnists this month offer practical advice regarding the most effective ways to use social media to foster greater loyalty among customers, including strategies around providing meaningful content for maximum engagement; how to use data collected to improve targeting in a way that is integrated with other marketing efforts; and how to measure and track social marketing efforts.
 

Q&A: Ryon Harms, director of social media, Farmers Insurance

January 01, 2012

Ryon Harms, Farmers Insurance director of social media, says people want to connect with faces, not products, on Facebook.
 

Q&A: Aaron Herrington, cofounder and partner, Modea

January 01, 2012

Aaron Herrington, cofounder of and partner at Modea, discusses why transparency and customer engagement are de rigueur in a digital age.
 

Engaging cover contest works out well for Fitness Magazine

January 01, 2012

At Fitness Magazine, insight is the driver that propels and informs every new initiative. When the people behind the women's monthly health and exercise magazine decided to launch a cover contest for the November/December issue, they immediately looked to the research.
 

Direct-mail heavy nonprofits apply an integrated approach

January 01, 2012

Direct mail has long been the prime channel for nonprofit organizations looking to raise funds, but as charities move into 2012 and beyond, marketers say marrying these messages with outreach through other media is becoming an essential part of the nonprofit marketing mix.
 

Customer loyalty strategies determine the department store champion

January 01, 2012

In addition to long-standing tenure in the retail space, Wal-Mart Stores and Sears Holdings Corp. apply a similar approach to direct marketing, including direct mail, email, social media outreach, loyalty rewards and extensive e-commerce platforms.