The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.
Its valuation now at $11 billion, the social network is number six on the list of privately held startups.
Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?
In the digitally mature automotive segment, Nissan emerges as the most socially poised.
Advertisers on the social network will now be able to target by referencing 135 audience categories.
Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.
Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.
Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?
A retooled social strategy allows marketers to get in on every stage of customers' moves.
The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.
Valentines apparently want houses instead. As Cupid's big day nears, HGTV is the most loved brand on social media.
See what our tweeps have been getting up to this month. Follow us @dmnews.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.
The social-sourced, GPS-based navigation app aims to help users help each other get to appointments on time.
Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.
Marketing during the holidays should be as meaningful and relevant as marketing during any other time of year.
The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Consumers have unprecedented control in the age of social. None more so than the fervent superfan.
Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.
Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.
The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.
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