The business-oriented social network credits mobile adoption for reaching the milestone
Creating unnatural conversation pieces doesn't work online just as it doesn't work in real life.
Experts explain how some brands do more harm than good with their social media monologues and other breeches of social etiquette.
If you have a brand story to tell, video's your best bet. Western Union explains why it turned to crowdsourcing to get the job done.
Separate fact from fiction when it comes to marketing to America's young adults.
Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.
It's not always easy to do good satire, but some brands and agencies really do know how to bring the funny.
See what our tweeps have been getting up to this month. Follow us @dmnews.
Some quick info hits to keep you up-to-date, including the percentage of marketers who day email is core to their business.
The director of the Pew Research Center's Internet & American Life Project lets the masses of Reddit ask him anything.
How BET Networks, Conde Nast, Guess, and MGM Resorts leverage social to meet their business KPIs.
Social media can be powerful at each stage of a webinar campaign.
Make peace with millennials by giving them a voice.
Transparency and authenticity in social media is a must to build customer trust. This means embracing criticism and managing it.
Marketers aim to score customers, but fail to assist.
One in five say they pay little or no attention to nasty comments or complaints.
ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.
The upgrade to its customer contact program enables companies to manage social media comments and inquiries from contact centers.
Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
Education and entertainment are Beretta's two principal missions in social media.
If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.
Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.
To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.
If content is king, then social media is queen.
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
Observations from around the Twitter-sphere. Follow us @dmnews.
When it comes to influencers, look past the size of a person's network and into the genuine influence she has on it.
Hype and added distribution will win the Most Shared title among this year's Super Bowl ad contenders, say keepers of the Viral Video Chart.
We aren't yet at the point where advertisers can match Facebook profiles to Twitter handles to Pinterest boards, but we are nearing a tipping point.
Pinterest will top Facebook in revenue per visit this year, and Tumblr shows life at the back of the pack, according to the Adobe Digital Index.
Company of the week
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.
It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.