Social Media

Marketers excited for metrics opportunities from Twitter tool

Carol Krol November 06, 2009

Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York. The platform will be available to clients, with plans to market it to prospects as well.
 

RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media

Dianna Dilworth November 04, 2009

RaceTrac Petroleum, which operates more than 525 retail gasoline convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.
 

Lacoste debuts first US all-digital effort

Dianna Dilworth November 02, 2009

High-end fashion brand Lacoste is running its first all-digital campaign in the US in time for the holiday shopping season. Called "Momentum," the effort includes an interactive Web site, which consumers can use to create their own music videos with kaleidoscopes of Lacoste labels, images of its winter fashion collection and upbeat original dance music. Visitors can also view videos made by other users.
 

Agencies partner to launch social media service for pharma companies

Cara Wood October 28, 2009

Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic.
 

Celebrity Tweets could spell trouble for marketers' FTC compliance, says expert

Frank Washkuch October 27, 2009

The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.
 

NBA shoots for Hispanic audience

Mary Elizabeth Hurn October 26, 2009

In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
 

Ford drives success with social media

Carol Krol October 19, 2009

Ford Motor Company, a 106-year-old mainstay of American manufacturing that has long relied on traditional media to promote its product lines, has a fairly sophisticated approach to social media. The carmaker says its strategy hinges on a dual philosophy of both being present in the conversation and consistency in execution.
 

How to make Twitter measurable

Evan Gerber, Principal Experience Design Consultant, Molecular October 13, 2009

More than ever, hard numbers are necessary to demonstrate success. They are incontrovertible, easy to communicate, and can point out what is or is not working. For new media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing.
 

Database stays healthy in downturn

Cara Wood October 12, 2009

InfoGroup's Fairfield talks about trends in the data, research and marketing services industry
 

More retailers turn to Twitter for marketing this holiday

Chantal Todé October 12, 2009

Twitter will play a larger role in retailers' marketing plans this year than in the past, and not only because the social site is much more prominent than it was last year.
 

Dual strategy takes off for Travelzoo

Dianna Dilworth October 12, 2009

Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships
 

Michelin launches $20 million ad campaign, featuring digital and direct elements

Carol Krol October 06, 2009

Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network.
 

Ask the Insider: Gary Spangler, e-marketing manager, DuPont

Sara Holoubek October 05, 2009

Gary Spangler, e-marketing manager at DuPont, recently stepped into a new role at DuPont that sharpens his focus on social media marketing. He describes the role as part educating and part cheerleading. He also provides oversight and governance. Spangler shared his thoughts on social media marketing, integrating social media with other media channels, and why he doesn't like the word advertising.
 

Omnicom names Nelson digital CEO

Dianna Dilworth October 05, 2009

In recognition of digital's growing piece of its business, Omnicom Group has appointed Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position. Nelson is working across the company's various agencies to identify digital initiatives' strengths and weaknesses and possible opportunities for acquisition.
 

First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers

Dianna Dilworth October 05, 2009

US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first six months of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.
 

1-800-Flowers blooms with Facebook transactions

Dianna Dilworth October 02, 2009

Retailer 1-800-Flowers is increasingly finding social media an ideal place to connect with customers.
 

Omniture partners with Alvenda to measure Facebook app purchases

Dianna Dilworth October 01, 2009

Omniture is working with e-commerce vendor Alvenda to add measurement tools to its Facebook application Shoplets, which lets consumers purchase directly via the Facebook app. The Alvenda tool is the latest in a flurry of announcements of tools to measure digital audiences.
 

How to make your e-mail social

Tony Owens, associate director of digital strategy, Emerge Partners September 30, 2009

E-mail is as vital and important a part in the direct marketing toolkit as ever before. Competition for the scarce attention of consumers remains intense as marketers devise ways to make brand messages stand out amid cluttered inboxes. So, it is particularly vital that marketers take advantage of the consumer's broader media and communications ecosystem as part of the evolving role of email marketing.
 

Sermo offers online physician panels to marketers

Nathan Golia September 29, 2009

Sermo, a social network for doctors that claims more than 100,000 physicians as members, launched Sermo Panels, which are online focus groups that firms can use to conduct market research, on September 29. The initiative was created to help manufacturers, agencies and researchers in the healthcare vertical reach their target audience in a cost-effective way.
 

What Worked: Embarq uses video strategy to reach customers

Carol Krol September 28, 2009

Embarq, a high-speed Internet provider, wanted to use social networking to appeal to its customers online and form relationships with them. It operates in 18 states including Washington, Nevada, Florida, Pennsylvania and New Jersey, so finding its 3.5 million customers also presented a challenge.
 

Toolbox: Tips on mobile, social media, CRM and Internet marketing

September 28, 2009

Getting customers on board with your mobile initiative, improving process for more sales and more
 

Fox mobile effort brings print to life

Dianna Dilworth September 28, 2009

To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.
 

DM vets 21st Century and PCH to test social

Cara Wood September 28, 2009

Insurance provider 21st Century Auto Insurance and Publisher's Clearing House — each with more than 50 years of direct mail marketing experience — are partnering on a multiyear affinity program that has both companies trying new tactics in social media.
 

American Family integrated push has NBC, CBS, MSN as partners

Mary Elizabeth Hurn September 25, 2009

American Family Insurance launched an integrated campaign this month with NBC Universal, CBS Radio, Katz Advantage and MSN.
 

We did the mash, against our will

Nathan Golia September 24, 2009

The Oriental Trading Company, a catalog and e-commerce seller of party and novelty products, has launched a microsite, MonsterMashUp.com.
 

Miles Media uses social tools in e-mails for travel campaigns

Dianna Dilworth September 23, 2009

Miles Media, an agency that specializes in marketing for travel and tourism bureaus, is using a share-to-social tool for its clients' e-mail marketing efforts. Miles used the Silverpop tool in e-mail marketing efforts for Visit Florida and for West Virginia's tourism board. The technology allows recipients to share the message with friends by posting it directly to their Facebook, MySpace or Twitter pages. The goal of both campaigns was to acquire new customers.
 

Facebook partners with Nielsen for measurement

Dianna Dilworth September 22, 2009

Facebook has teamed up with Nielsen in a strategic alliance to help marketers better measure social media campaign results. The partnership, announced September 22, has produced a tool called BrandLift, which polls Facebook users via opt-in surveys to measure consumer attitudes and purchase intent from display advertising on the social network.
 

Data powers social media marketing

Cara Wood September 21, 2009

There are a number of reasons social media appeals to today's marketers: it's affordable, it's engaging for consumers and it's immediate. However, the real appeal of digital social marketing has been driven by new applications of data for targeted messaging and features that resonate with users. One recent example of this is TVGuide.com's September 16 launch of a widget using Facebook Connect, an open API from the social networking site.
 

Sara Lee Deli debuts 'Mama saga' social media effort

Dianna Dilworth September 16, 2009

Sara Lee Deli launched a social media campaign on September 14 to promote its pre-sliced deli meats to moms. The goal of the "Mama saga" effort is to build awareness of its prepackaged products and acquire new customers, while at the same time bolstering relationships with existing customers.
 

Get close for niche results

Lauren Bell September 14, 2009

Health and wellness boutiques find demonstrating expertise while building customer relationships help drive e-commerce success
 

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