Social Media

Intel debuts viral gift card holiday campaign

Dianna Dilworth November 19, 2009

Intel is conducting a digital e-card campaign that lets users make personalized 3-D cards to send to their friends and family. The campaign, launched November 16, runs through the end of the year. It features a Web site where consumers can create e-cards and view information on Intel products.
 

Coca-Cola to send 'Happiness Ambassadors' around the world in social media effort

Dianna Dilworth November 18, 2009

Coca-Cola will run a social media campaign in which three brand ambassadors will spend next year traveling the world and documenting their trip on the Web. Armed with a blog and a video camera, the group's steps will be tracked on Expedition206.com, where fans can follow the journey and find out more information about the ambassadors and their efforts.
 

Guitar Center revises Web wish lists for holiday shopping season

Dianna Dilworth November 17, 2009

Guitar Center has revamped its online wish list feature to allow musicians to personalize and share their lists of desired gifts for this holiday shopping season. Musicians can create an online "wish list poster" and personalize it based on their favorite music genres.
 

Publicis to launch MS&L Group division to integrate marketing services

Cara Wood November 16, 2009

Publicis Groupe announced on November 16 the launch of MS&L Group, a services group that will mix various types of the holding company's firms. MS&L Worldwide, Publicis Consultants Worldwide, JKL, Winner & Associates, TMG Strategies, PBJS, Relay, Capital MS&L, Hanmer MS&L, Carré Noir, SAS, Masius and Publicis Events will make up the division.
 

CKFree push leverages social networking apps

Cara Wood November 16, 2009

Calvin Klein and perfume company COTY are using an increased amount of social media and Internet marketing to promote CKFree, a cologne aimed at men ages 18 to 34 who identify themselves as independent, modern thinkers.
 

Regulators, marketers seek to clarify pharma's marketing role on social media at hearings

Matthew Arnold, senior editor, Medical Marketing and Media November 13, 2009

Federal regulators and pharmaceutical company marketers sought to clear up regulations for online and social media marketing strategies at the Food and Drug Administration's November 12 hearings on the topic.
 

Burberry launches social network

Nathan Golia November 11, 2009

The New York Times reported this week on how high-fashion brand Burberry is looking to reach a younger audience with a proprietary social network.
 

IBM releases e-commerce platform for social media, mobile integration

Dianna Dilworth November 11, 2009

IBM has released WebSphere Commerce 7, the latest version of its e-commerce platform, which includes integration with social media and mobile. The overarching goal of the platform is to create a more personal experience at the consumer level.
 

Visa integrated campaign ties to Vancouver Olympic Games

Dianna Dilworth November 09, 2009

Visa is conducting an integrated campaign for the 2010 Olympic Games in Vancouver to urge consumers to use the company's credit and debit cards while traveling there. The effort builds on Visa's effort for the 2008 Beijing Olympic Games, which used the tagline, "Go World."
 

Alterian reports 40% increase in first-half earnings

Nathan Golia November 09, 2009

Analytics firm Alterian reported revenue of $24.1 million for the first half of fiscal 2009, a 40% increase from the first half of last year. This included a 44% growth rate in North America, up from a 19% growth rate this time last year.
 

Embrace crowdsourcing successfully

Matthew Greeley, CEO and founder, Brightidea.com November 09, 2009

Companies need to be smart about their innovation strategies and look at their innovation initiatives as a key brand touch point. Plenty of organizations have tried to implement an open innovation strategy of their own, yet how many truly succeed? Whether it's Chrysler Listens or Change.org, some organizations are still struggling to become effective. Without knowing the right methods and processes when launching open innovation initiatives, crowdsourcing can lose its potential for turning innovation into actionable ideas.
 

Customized digital content supplements advertising

Cara Wood November 09, 2009

When Bigelow Tea wanted to attract more visitors to its Web site and better engage them, it launched the Tea Talk blog and corresponding social network presence on MySpace, Facebook and Twitter. The social media presence especially came in handy last year, when a subset of customers was outraged at the discontinuation of the Fruit and Almond Tea, and Bigelow — the person — answered.
 

DMNews speaks with Alisa Jacoby, senior brand manager, Eight O'Clock Coffee

November 09, 2009

Alisa Jacoby, senior brand manager at Eight O'Clock Coffee, discusses the success of the brand's Mad Men-themed campaign, including e-cards, an avatar creator and a quiz.
 

Creative solutions from New England Lincoln Mercury Dealers, Camelback Resort, InStyler

November 09, 2009

Keith Loell, executive creative director at Draftfcb, on New England Lincoln Mercury Dealers' "Follow Me to Bliss" push, Camelback Mountain Resort's postcards and InStyler's affiliate marketing.
 

'Best Job' campaign worthy of the hype

Mike Brzozowski, EVP of CRM, Draftfcb November 09, 2009

Who says direct marketing is boring? Perhaps one of the most innovative and unusual campaigns in recent history started as a direct marketing campaign. I'm referring to the "Best Job in the World" campaign by CumminsNitro Brisbane for Queensland Tourism. With a limited budget of only $1.7 million, the agency was tasked with promoting Queensland's Hamilton Island as a desirable tourist destination.
 

Marketers excited for metrics opportunities from Twitter tool

Carol Krol November 06, 2009

Email Data Source last week debuted a Twitter monitoring tool at the Ad:tech trade show in New York. The platform will be available to clients, with plans to market it to prospects as well.
 

RaceTrac Petroleum selects BrightWave Marketing for e-mail, social media

Dianna Dilworth November 04, 2009

RaceTrac Petroleum, which operates more than 525 retail gasoline and convenience stores in 12 southeastern states, has teamed up with BrightWave Marketing to power its e-mail and social marketing efforts.
 

Lacoste debuts first US all-digital effort

Dianna Dilworth November 02, 2009

High-end fashion brand Lacoste is running its first all-digital campaign in the US in time for the holiday shopping season. Called "Momentum," the effort includes an interactive Web site, which consumers can use to create their own music videos with kaleidoscopes of Lacoste labels, images of its winter fashion collection and upbeat original dance music. Visitors can also view videos made by other users.
 

Agencies partner to launch social media service for pharma companies

Cara Wood October 28, 2009

Extrovertic and Virilion announced a joint venture on October 28, called EV Healthcare, to help healthcare companies implement digital and social media marketing campaigns. The service, based in New York, has just begun marketing to prospective clients, said Pfizer veteran Dorothy Wetzel, co-founder and executive marketer at Extrovertic.
 

Celebrity Tweets could spell trouble for marketers' FTC compliance, says expert

Frank Washkuch October 27, 2009

The Federal Trade Commission's revised guides on testimonials and endorsements are getting the attention of marketers, as evidenced by the letter Interactive Advertising Bureau president and CEO Randall Rothenberg sent to the agency earlier this month. Rothenberg called for the new guidelines, which seek to curb undisclosed paid testimonials or paid-for blog posts, to be rescinded.
 

NBA shoots for Hispanic audience

Mary Elizabeth Hurn October 26, 2009

In an effort to attract the growing economic might of Hispanics living in the US, the NBA this month launched Éne-bé-a, a multichannel marketing campaign.
 

Ford drives success with social media

Carol Krol October 19, 2009

Ford Motor Company, a 106-year-old mainstay of American manufacturing that has long relied on traditional media to promote its product lines, has a fairly sophisticated approach to social media. The carmaker says its strategy hinges on a dual philosophy of both being present in the conversation and consistency in execution.
 

How to make Twitter measurable

Evan Gerber, Principal Experience Design Consultant, Molecular October 13, 2009

More than ever, hard numbers are necessary to demonstrate success. They are incontrovertible, easy to communicate, and can point out what is or is not working. For new media darling Twitter, marketers are finding more tools to help them understand how their efforts are performing.
 

Database stays healthy in downturn

Cara Wood October 12, 2009

InfoGroup's Fairfield talks about trends in the data, research and marketing services industry
 

More retailers turn to Twitter for marketing this holiday

Chantal Todé October 12, 2009

Twitter will play a larger role in retailers' marketing plans this year than in the past, and not only because the social site is much more prominent than it was last year.
 

Dual strategy takes off for Travelzoo

Dianna Dilworth October 12, 2009

Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships
 

Michelin launches $20 million ad campaign, featuring digital and direct elements

Carol Krol October 06, 2009

Michelin launched a $20 million global consumer advertising campaign on October 6. The integrated effort, handled by agency of record TBWA, includes TV, print and online elements, as well as direct mail and point-of-sale materials through its dealer network.
 

Ask the Insider: Gary Spangler, e-marketing manager, DuPont

Sara Holoubek October 05, 2009

Gary Spangler, e-marketing manager at DuPont, recently stepped into a new role at DuPont that sharpens his focus on social media marketing. He describes the role as part educating and part cheerleading. He also provides oversight and governance. Spangler shared his thoughts on social media marketing, integrating social media with other media channels, and why he doesn't like the word advertising.
 

Omnicom names Nelson digital CEO

Dianna Dilworth October 05, 2009

In recognition of digital's growing piece of its business, Omnicom Group has appointed Organic founder Jonathan Nelson CEO of Omnicom Digital, a newly created position. Nelson is working across the company's various agencies to identify digital initiatives' strengths and weaknesses and possible opportunities for acquisition.
 

First-half Web ad spend down 5.3% to $10.9 billion, say IAB, PricewaterhouseCoopers

Dianna Dilworth October 05, 2009

US Web advertising revenues dropped to $10.9 billion for the first half of this year, representing a 5.3% decline from the same period in 2008, according to the IAB Internet Advertising Revenue Report for the first six months of 2009. The study was released October 5 by the Interactive Advertising Bureau and PricewaterhouseCoopers.
 

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