A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.
The social-sourced, GPS-based navigation app aims to help users help each other get to appointments on time.
Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.
Marketing during the holidays should be as meaningful and relevant as marketing during any other time of year.
The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Consumers have unprecedented control in the age of social. None more so than the fervent superfan.
Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.
Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.
Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.
Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.
It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.
The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.
Here's a look at some of the most engaging, innovative ways that brands are using Instagram.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
The prospect of advertising on the messaging app intrigues some, annoys others.
The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association
The image recognition company will track brand logos in posted photos on the blogging network and provide intel to marketers.
The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.
As social media networks evolve and expand, what happens to the priority of marketer's metrics?
See what our tweeps have been getting up to this month. Follow us @dmnews.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.
Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?
Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...