Hootsuite Ads aims to show social marketers that the best posts to promote are the best posts.
One chief marketer breaks down the unique benefits found in only social media metrics.
Navigating the digital landscape isn't as hard as it seems; you just need the right action steps.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
The Midwestern-based bank boosts its brand awareness with a fun strategy—digital games.
Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.
The health company is prescribing more than vitamins; it's encouraging a health-conscious lifestyle.
The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.
Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.
Its valuation now at $11 billion, the social network is number six on the list of privately held startups.
Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?
In the digitally mature automotive segment, Nissan emerges as the most socially poised.
Advertisers on the social network will now be able to target by referencing 135 audience categories.
Panelists at Social Media Week provide a simple roadmap on how to use hashtags to bolster a brand.
Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.
Will it be jillions of art and privacy lovers who turn the site into a self-contained bazaar of taste? Or will it be Ello?
A retooled social strategy allows marketers to get in on every stage of customers' moves.
The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.
Valentines apparently want houses instead. As Cupid's big day nears, HGTV is the most loved brand on social media.
See what our tweeps have been getting up to this month. Follow us @dmnews.
A new study shows that B2B marketers aren't getting the most out of social media's ability to reach, attract, and retain buyers.
Thinking that likes and shares are lukewarm metrics, Hootsuite introduces The Love List. Dove, Friskies, and Kohl's are among this month's most adored.
The social-sourced, GPS-based navigation app aims to help users help each other get to appointments on time.
Managing a personal social account will only get more important as the digital world matures. These digitally savvy execs are setting a fine example.
In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.
Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.
Marketing during the holidays should be as meaningful and relevant as marketing during any other time of year.
The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
Consumers have unprecedented control in the age of social. None more so than the fervent superfan.
Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...