Marketers aim to score customers, but fail to assist.
One in five say they pay little or no attention to nasty comments or complaints.
ABC's livestream debacle did worse than turn me off one time—now, I'm not likely to tune in next year. And neither is the Internet Generation.
The upgrade to its customer contact program enables companies to manage social media comments and inquiries from contact centers.
Vestas reaches previously untapped C-level prospects by creating highly relevant content and working with LinkedIn to develop a brand new targeting tool.
Education and entertainment are Beretta's two principal missions in social media.
If you wouldn't even talk to you...then how do you expect your customers to care? This and other musings from Social Media Week.
Bzzzz. Bzzzzz. Hear that? No need to get your flyswatter. It's just a few pesky marketing buzzwords.
To my mind, good content marketing is basically just good marketing—it's simple, it's clever, it's memorable, it sells.
If content is king, then social media is queen.
Some quick info hits to keep you up-to-date, including the percentage of companies that expect to increase their marketing budget in 2014.
Observations from around the Twitter-sphere. Follow us @dmnews.
When it comes to influencers, look past the size of a person's network and into the genuine influence she has on it.
Hype and added distribution will win the Most Shared title among this year's Super Bowl ad contenders, say keepers of the Viral Video Chart.
We aren't yet at the point where advertisers can match Facebook profiles to Twitter handles to Pinterest boards, but we are nearing a tipping point.
Pinterest will top Facebook in revenue per visit this year, and Tumblr shows life at the back of the pack, according to the Adobe Digital Index.
Brands are not engaging with their customers on social media at the same rate that their customers are engaging with them—and it's time to start.
To survive the impacts of SoLoMo commerce, retailers must innovate in the face of these evolving consumer-behavior trends.
SoLoMo is more than just a buzzword because the confluence is driven by consumers, not by vendors.
Since we live in the age of the acronym, I thought I would put together my own: EmFaVe—empathy, familiarity, versatility.
Email, product reviews, shopping apps, social media, and websites all serve as effective tools along different parts of the online shopping experience.
The convenience store chain channels customer enthusiasm for its popular refillable drink cup with a social preorder campaign.
Social, mobile, and reams of data are transforming the shopping experience.
No matter how big or small a company is, it turns out that creating well-thought-out, strategic marketing plans in advance, is still a big challenge for many.
If you want user-generated social content, you're going to have to deal with the users that generate it. JPMorgan knows what I'm talking about. Also, a little planning never hurts.
Toyota Corolla, Cadbury, and Ritz are among the first brands to use +Post ads.
The social network's tailored audience service comes out of beta test and goes global.
Each customer will take a different journey—just like snowflakes, no two are alike. The key is to create an optimal set of potential experiences for them, whichever path they take.
The computer giant's ongoing transformation is prompting new marketing and service imperatives.
Ah, the holidays. 'Tis the season for back massagers, key locators—and less than stellar marketing from these two titans of the stocking stuffer.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.