Social Media

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

Will Snapchat's 'Creepy' Entry Into Advertising Endure?

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The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.

The Untapped Power of the Superfan

The Untapped Power of the Superfan

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Consumers have unprecedented control in the age of social. None more so than the fervent superfan.

Derek Dives Headfirst Into Digital Media

Derek Dives Headfirst Into Digital Media

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Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

Monumental Sports & Entertainment Relies on Social to Score Monumental Engagement

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Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.

Trading in Trillions of Tweets

Trading in Trillions of Tweets

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This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.

Empty-Nesters Have More Time for a "Social" Life

Empty-Nesters Have More Time for a "Social" Life

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Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is Spent on Facebook

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Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

Getting in on the Conversation

Getting in on the Conversation

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It's no surprise that millennial and boomer women have different communication preferences. Here's how to reach them.

Twitter Begins 'Buy Button' Test

Twitter Begins 'Buy Button' Test

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The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.

Marketers Get Creative on Instagram

Marketers Get Creative on Instagram

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Here's a look at some of the most engaging, innovative ways that brands are using Instagram.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

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Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

Chatter Isn't All Positive on Snapchat Ads

Chatter Isn't All Positive on Snapchat Ads

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The prospect of advertising on the messaging app intrigues some, annoys others.

When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

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The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

Ditto to Offer Tumblr Image Analysis

Ditto to Offer Tumblr Image Analysis

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The image recognition company will track brand logos in posted photos on the blogging network and provide intel to marketers.

Airbnb Took its Rebranding Misstep in Stride

Airbnb Took its Rebranding Misstep in Stride

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The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.

Has the Relationship Between Reach and Engagement Changed?

Has the Relationship Between Reach and Engagement Changed?

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As social media networks evolve and expand, what happens to the priority of marketer's metrics?

Marketing Chatter: August 2014

Marketing Chatter: August 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

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The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Your Employees Are Your Secret Social Weapon

Your Employees Are Your Secret Social Weapon

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There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.

5 Ways to Enhance the Value of Social

5 Ways to Enhance the Value of Social

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Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.

The First Truly Social Cup

The First Truly Social Cup

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Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?

Oreo Is One Smart Cookie

Oreo Is One Smart Cookie

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Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

In the Age of Social, Marketing Belongs to the Masses

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

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Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?

World Cup Social Campaigns Score Big

World Cup Social Campaigns Score Big

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Marketers get in the game with these wily World Cup social media marketing campaigns.

Tool Aims to Help Brands Put Bucks Behind Trends

Tool Aims to Help Brands Put Bucks Behind Trends

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NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.

Will World Cup Fever Turn Into a World Cup Headache? [Infographic]

Will World Cup Fever Turn Into a World Cup Headache? [Infographic]

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There's been a lot of social chatter about what the upcoming FIFA World Cup in Brazil will be like—and much of it's been on the pessimistic side.

Is Social Media Safe for Marketers?

Is Social Media Safe for Marketers?

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Hacking gets all the attention, but bullying appears to be as big a problem. Should marketers take greater stock of the environment social networks provide for their messages?

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