May 16, 2013
Leveraging next generation online CEM to drive business results.
May 09, 2013
Why social customer service must be a part of a company's marketing strategy.
May 08, 2013
6 trends marketers should watch to ensure long-term success with their email marketing.
May 07, 2013
The media theorist riffs on brand storytelling, "The Real Housewives of Orange County," and his new book "Present Shock."
May 06, 2013
Natural candle company Diamond Candles uses real-time social and sales data to pump up its fan base and bring in revenue.
May 01, 2013
The hotel chain turns to Pinterest and Facebook to boost top-line growth
May 01, 2013
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
May 01, 2013
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
May 01, 2013
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
May 01, 2013
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
May 01, 2013
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
April 26, 2013
Pinterest rules over Facebook and Twitter when it comes to purchase value.
April 25, 2013
Master social media with this three-step approach to engaging customers in social channels.
April 24, 2013
Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.
April 16, 2013
Brand marketers who take a more direct approach can capitalize on what might otherwise be missed opportunities to connect with customers.
April 16, 2013
Brand engagement: When its good, it's really good. When it's bad? You might as well not have bothered.
April 12, 2013
Gaining behavior management skills will grow in importance as gamification continues to grow in popularity as a marketing asset.
April 10, 2013
Social media sultan Brian Solis talks about new metrics and methods that marketers should get wise to.
April 01, 2013
How can an upstart headphone manufacturer penetrate a crowded marketplace?
April 01, 2013
In the luxury car market, Lincoln and Cadillac both have deeply rooted reputations—but which one has a more successful marketing strategy?
April 01, 2013
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
April 01, 2013
Iconic ice cream purveyor Ben & Jerry's gave its fans sweet, personal rewards with its global "Capture Euphoria" campaign.
March 29, 2013
Social has become a marketing mainstay, but how much do marketers use social themselves—in their career and in their personal lives? We polled our readers.
March 22, 2013
When it comes to communicating with brands, customers move to their own beat.
March 18, 2013
Brand willing to hijack their own image in order to reinvent themselves will thrive—and other observations on the ground from SXSW 2013.
March 12, 2013
Lead management is evolving and marketers need to figure out how to integrate social media throughout their campaigns from first touch to close of business.
March 08, 2013
Millennials add entertainment, not brand engagement, to their grocery shopping.
March 06, 2013
The Greek yogurt brand looks to distance itself from competitors with a social-focused marketing campaign.
March 04, 2013
HP's one million LinkedIn followers validates its decision to incorporate the network as a key part of its social strategy.
March 01, 2013
It seems like Facebook is always coming out with something shiny and new. Experts break down which of those tools marketers should care about.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
