Social Media

When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

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The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

Tumblr to Offer Brand Image Analysis

Tumblr to Offer Brand Image Analysis

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The Yahoo blogging network will track brand logos in posted photos and provide intel to marketers.

Airbnb Took its Rebranding Misstep in Stride

Airbnb Took its Rebranding Misstep in Stride

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The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.

Has the Relationship Between Reach and Engagement Changed?

Has the Relationship Between Reach and Engagement Changed?

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As social media networks evolve and expand, what happens to the priority of marketer's metrics?

Marketing Chatter: August 2014

Marketing Chatter: August 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the Indiana Pacers

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The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.

Your Employees Are Your Secret Social Weapon

Your Employees Are Your Secret Social Weapon

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There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.

5 Ways to Enhance the Value of Social

5 Ways to Enhance the Value of Social

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Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.

The First Truly Social Cup

The First Truly Social Cup

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Social media's taking center stage—or shall we say center field—at the 2014 World Cup. Who needs sponsorship when you've got social?

Oreo Is One Smart Cookie

Oreo Is One Smart Cookie

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Oreo might have turned 102 this year, but the beloved cookie brand's marketing is still nimble—and social—enough to take a bite out of the competition.

In the Age of Social, Marketing Belongs to the Masses

In the Age of Social, Marketing Belongs to the Masses

CMOs need to take the lead in synchronizing efforts across all departments and channels to ensure the brand delivers the best possible CX.

Cooking Up a Healthy Mix

Cooking Up a Healthy Mix

Nick Robinson, CMO of Quest Nutrition, discusses the health food brand's recipe for optimizing the marketing channel mix.

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

Anti-racism #bananaselfie Campaign Planned, But Still Impactful

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Racism is a reality in football, and African-Brazilian players often endure taunts and slurs both on and off the field. One possible solution: Selfies?

World Cup Social Campaigns Score Big

World Cup Social Campaigns Score Big

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Marketers get in the game with these wily World Cup social media marketing campaigns.

Tool Aims to Help Brands Put Bucks Behind Trends

Tool Aims to Help Brands Put Bucks Behind Trends

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NextAtlas isn't a crystal ball, but it does propose to help brands identify and tap into trends as they emerge in real time.

Will World Cup Fever Turn Into a World Cup Headache? [Infographic]

Will World Cup Fever Turn Into a World Cup Headache? [Infographic]

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There's been a lot of social chatter about what the upcoming FIFA World Cup in Brazil will be like—and much of it's been on the pessimistic side.

Is Social Media Safe for Marketers?

Is Social Media Safe for Marketers?

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Hacking gets all the attention, but bullying appears to be as big a problem. Should marketers take greater stock of the environment social networks provide for their messages?

Marketing Chatter: June 2014

Marketing Chatter: June 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Fact Versus Fiction: Shedding Referral Marketing's Old Myths

Fact Versus Fiction: Shedding Referral Marketing's Old Myths

It's time for marketers to shed their misconceptions of referral marketing as a low-volume, low-impact awareness strategy.

How Official FIFA Sponsors Are Leveraging The World Cup

How Official FIFA Sponsors Are Leveraging The World Cup

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Big brands like Budweiser, Sony, McDonald's, and others are taking good advantage of their association with the FIFA World Cup.

Latin America's Got Game

Latin America's Got Game

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No matter which team takes home the World Cup trophy this year, one thing is clear: Latin America loves mobile and marketers love Latin America.

Social TV Analytics That Go Beyond the Buzz-Numbers

Social TV Analytics That Go Beyond the Buzz-Numbers

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Volumetric measures will only take you so far. How many people are tweeting about your brand or program is nearly irrelevant if you don't also know the context.

A Snapshot of the 21st Century Marketer

A Snapshot of the 21st Century Marketer

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Today's marketer needs to be digital, mobile, social, personal, and always on.

Marketing Talking Points [Video]

Marketing Talking Points [Video]

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Targeted Victory cofounder Zac Moffatt dropped by the Direct Marketing News offices to talk metrics, email, social media, and political marketing.

Domino's Bites Into Multichannel Marketing

Domino's Bites Into Multichannel Marketing

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Twitter and TV prove to be the right ingredients for a tasty pizza campaign.

ExactTarget Adds Social Solution to its Marketing Cloud

ExactTarget Adds Social Solution to its Marketing Cloud

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New platform combines capabilities of Salesforce's Radian6 and Buddy Media businesses.

Brands Call Foul on Donald Sterling

Brands Call Foul on Donald Sterling

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Following the revelation of LA Clipper owner Donald Sterling's offensive remarks, team sponsors pull out faster than you can say, 'Open mouth, insert foot.'

Marketing Chatter: May 2014

Marketing Chatter: May 2014

See what our tweeps have been getting up to this month. Follow us @dmnews.

Metrics That Measure Up

Metrics That Measure Up

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Experts reveal which metrics matter most for six marketing channels.

CMOs Gear Up to Tackle the Onslaught of Data

CMOs Gear Up to Tackle the Onslaught of Data

No longer relegated to branding and advertising, the CMO's involvement in high-level decisions continues to expand as data analytics becomes crucial to corporate strategy.

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