The Oatmeal's Tesla campaign electrifies

Share this content:
The Oatmeal's Tesla campaign electrifies
The Oatmeal's Tesla campaign electrifies

When Matthew Inman, creator of the online comic strip The Oatmeal, learned that the grounds of inventor Nicola Tesla's (“the greatest geek who ever lived”) laboratory was in danger of being purchased and the remnants of the lab bulldozed for commercial retail space, he sought to raise $850,000 in six weeks to buy the land.

Inman launched his “Let's Build a Goddamn Tesla Museum” campaign on social fundraising site Indiegogo. With 13 days to go as of this writing, he's raised $1.3 million. His online call-to-action for the museum had a clear message and used the irreverent geek-out humor that attracts Oatmeal fans (in his call-out, Inman directly solicits Google, Tesla Motors, and actor Christian Bale, who recently signed on to star in a Tesla biopic).

The campaign may not be the most elaborate from a marketing standpoint, but he certainly knows how to get his fans to take action.

Check out more social campaigns and see how they rated:


Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above