Target relaunches its e-commerce portal

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Retailer Target Corp. has relaunched its e-commerce site, adding social media integration and email sharing capabilities.

SapientNitro served as Target's lead partner and primary systems integrator for the redesigned site. IBM Corp. provided the multichannel e-commerce platform, and Huge worked on the site's visual and interactive design. Infosys handled global inventory visibility and cross-channel order-management functionality. AT&T is the hosting provider.

The relaunched site integrates social features such as the ability to “like” a product and share items via email, Facebook or Twitter. Consumers can also share photos of themselves wearing Target merchants' products on the site.

Stephen Eastman, president of Target.com, said in a statement that the relaunched site will allow the company “to reinvent our guests' online environment and create a more user-friendly, reliable experience.”

Target did not immediately respond to calls seeking comment.

Target previously worked with Amazon.com to manage its e-commerce presence but it said in 2009 that it would end the partnership. The retailer will no longer sell products through Amazon, according to The Wall Street Journal.

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