Tailwind Expands User Base With PinReach Acquisition

Share this content:
Source: Pinterest Blog
Source: Pinterest Blog

Pinterest analytics provider Tailwind announced this week that it has bought PinReach from social media marketing firm, Nervewire.

Tailwind co-founder and CEO Danny Maloney said the acquisition of PinReach was an opportunity to expand Tailwind's platform, through PinReach's customer base. “I think the user base is the core value,” he says adding that the acquisition gives Tailwind "hundreds of thousands" of advertisers.

This consolidation of Pinterest analytics providers underscores the growing maturity of Pinterest as a marketing platform.

Tailwind identified this growing maturity in a recent survey of 11,000 user boards, which showed that Pinterest's user base has grown in diversity.

Often thought of by marketers as a social network whose following consisted mostly of women, Maloney notes the growing presence of boards with more traditionally masculine themes, like tattoos.

This expansion is promising for Pinterest's future as a marketing platform. Maloney says he expects the site to eventually succeed as a forum for commerce, and as a place where brands can build recognition and user engagement. “Based on the data we're seeing, we think that Pinterest has an impact on all levels,” Maloney says.

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above