Tailwind Expands User Base With PinReach Acquisition

Share this content:
Source: Pinterest Blog
Source: Pinterest Blog

Pinterest analytics provider Tailwind announced this week that it has bought PinReach from social media marketing firm, Nervewire.

Tailwind co-founder and CEO Danny Maloney said the acquisition of PinReach was an opportunity to expand Tailwind's platform, through PinReach's customer base. “I think the user base is the core value,” he says adding that the acquisition gives Tailwind "hundreds of thousands" of advertisers.

This consolidation of Pinterest analytics providers underscores the growing maturity of Pinterest as a marketing platform.

Tailwind identified this growing maturity in a recent survey of 11,000 user boards, which showed that Pinterest's user base has grown in diversity.

Often thought of by marketers as a social network whose following consisted mostly of women, Maloney notes the growing presence of boards with more traditionally masculine themes, like tattoos.

This expansion is promising for Pinterest's future as a marketing platform. Maloney says he expects the site to eventually succeed as a forum for commerce, and as a place where brands can build recognition and user engagement. “Based on the data we're seeing, we think that Pinterest has an impact on all levels,” Maloney says.

close

Next Article in Social Media

Sign up to our newsletters



Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above