Super Bowl marketing creativity continues to expand beyond TV

Share this content:

Super Bowl marketing used to pretty much begin and end with the TV ad with perhaps some on-field product placement, sponsorships thrown in. The big, expensive, don't-hold-back 30-second spot that gives you access to a 150-million-plus captive audience. Last year's Super Bowl broke all previous rating records. Full audience demographics here. A compelling proposition for most brands.

Sunday's Super Bowl, though, continues the expansion of Super Bowl marketing creativity to the non-TV realm. In the last couple of years, brands advertising at the big game have realized they can extend the ROI on the millions they spend on these spots by using social media and other online or digital marketing tie-ins. In addition, even those not advertising at the Super Bowl are finding inventive ways to piggyback on the natural buzz around the game. Here are a few of some of my favorites so far:

  • NFL Foursquare badges
  • Mercedes-Benz holds a Twitter race
  • USA Today offers pre- and post-game day AR
  • Audi adds a hashtag to its ad (a little gimmicky but decent tie to social)

On Monday, we'll see you all for the post-guacamole breakdown of the weekend's marketing touchdowns and fumbles. Oh yes, I punned. There's probably a more clever pun in there, but being that I'm one of those that watches the Super Bowl for the commercials and salty snacks, I can't quite come up with a better one.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here