Spotify joins rush to video

Share this content:
Spotify joins rush to video
Spotify joins rush to video

Spotify announced in New York yesterday that it will add new features and functionality to its app, including video and podcasts. In what is being seen as a challenge to YouTube and Apple--currently planning a launch for its streaming music service--the Sweden-UK streaming music company is partnering with ABC, NBC, ESPN, Vice, Comedy Central, and other brands, to push video content well beyond music clips.

Although the emphasis will be on short clips, the intended outcome is to increase time spent on app by users who might otherwise look elsewhere for video content. It also enhances opportunities for video advertising. Spotify is already served as a platform for video ads, but had previously served them outside the context of video programming.

We want Spotify to help soundtrack your life--Daniel Ek, CEO

Also of interest to marketers will be Spotify's mobile-focused "Now" screen which will leverage algorithms and contributed playlist data to curate music for the user's current context, whether it be working, commuting, relaxing or exercising. It even claims to be able to match music tempo to a user's running pace. Finely focused data on user activity can also be used for ad targeting purposes.

“We're bringing you a deeper, richer, more immersive Spotify experience,” said Daniel Ek, Founder and CEO at Spotify. “We want Spotify to help soundtrack your life by offering an even wider world of entertainment with an awesome mix of the best music, podcasts and video delivered to you throughout your day."

.

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above