Southwest celebrates 1 million Facebook fans with rewards promotion

Share this content:

When Southwest Airlines reached 1 million Facebook fans on December 1 it celebrated with what else but a Facebook-only promotion. The airline, which just narrowly bested JetBlue Airways in our December issue's Battle of the Brands, offered its Rapid Rewards loyalty members triple the points for any flights it booked on December 1 for travel through the end of the year.

Seems these are fairly narrow terms but maybe that's because I'm someone who picks my flights months, not hours, in advance.

Linda Rutherford, Southwest's VP of communications and strategic outreach, praised the airline's social media efforts, saying in a statement that "We've built a massive online following for one simple reason - we care about our customers. Through this effort, we've identified what our Customers want, what we're doing well, and how we can improve. If a million fans is any indication, it's working."

Southwest already possesses more than 1 million Twitter followers.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above