Social is the key to social media

Share this content:
While brands have spent the past few weeks scrambling to secure their company or product names on Facebook, some negative news around the impact of custom pages was released by WorkPlace Media today. The survey cites that 96% of online users said their opinion of a product brand did not change if that brand had no presence on a social networking site, only 11% of social networking users reported following any major brand through a social networking site.

However, before you dismiss social networking altogether - don't forget there is something much more powerful happening on these pages aside from people "becoming a fan" or downloading an app for your brand or service. In fact the central thing that has driven adoption of social media - connecting with friends and family - is also what's going to make the channel pay off commercially.

I'm still waiting to see the proper advent of digitized social shopping. That is the ability for e-commerce buyers to converse with friends and virtually shop together. The closest thing we have today is the activity that takes place on social networks - when people chat about life decisions, share photos of favorite outfits -- it's always going to be more powerful done on an individual basis than with a cooperation.

Take a look ay DMNews' Kevin McKeefery's recent look at successful blog marketing and you'll find the same theme: people follow individual personalities that they like for the entertainment or informational value that they give them - not for the affiliation with a particular company.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above