Social Ad Revenues to Reach $15 Billion by 2018

Share this content:
When it comes to social, money talks
When it comes to social, money talks

Social media ad revenues will grow to $15 billion by 2018, a 24% compound annual growth rate (CAGR) increase from 2013's $5.1 billion, according to local media and advertising consulting company BIA/Kelsey.

At $8.4 billion, 2014 will represent the greatest year-over-year growth in social media ad revenues; growth driven largely by mobile and native advertising, according to BIA/Kelsey.

Social display ad revenues will grow from $3.3 billion in 2013 to $5.6 billion in 2018, a CAGR of 11.3%. Social native advertising revenues will increase by $7.6 billion between 2013 and 2018, due in large part to Facebook News Feed ads and Twitter's Promoted Tweets.

BIA/Kelsey predicts that social native advertising will eclipse social display ads by 2015. Social ad revenues on mobile will surpass their desktop counterparts by 2018. BIA/Kelsey expects locally targeted social advertising to grow at 31.6% CAGR from $1.3 billion in 2013 to $5.2 billion in 2018.

“We were initially skeptical about the social-mobile market's ability to capture optimal wallet share because of mobile's limitations, such as smaller screen size, limited ad inventory and static creative,” Jed Williams, BIA/Kelsey's VP of consulting, said in a release. “Over the past year, however, Facebook, Twitter and other networks have generated dramatic revenue growth. We expect this growth to continue throughout the forecast period.”


Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above