Snapchat Announces Partnerships, Analytics Upgrade

Share this content:
Snapchat Announces Partnerships, Analytics Upgrade
Snapchat Announces Partnerships, Analytics Upgrade

No matter how different the various social media networks may seem, their product rollouts tend to follow a similar path. 

As was the case with Facebook and Twitter before them, Snapchat has announced the inevitable ad partnerships with key players to significantly ramp up ad serving and opportunities on the popular mobile social network. What's new? As we've pointed out before, Snapchat really needs to step up its analytics and advertising game to be a huge hit with brands.

Ads API: Most important is the release of an ads API, so buyers can more efficiently and programmatically run campaigns on the platform. 

Quality Control: This, of course, will lead to an increase of ads any user sees. But, according to TechCrunch, Snapchat promises to review all ads before they run and manage ad load, so as to not overwhelm users.

Here Come the Agencies: It also announced two types of partners: creative and ads. The latter will be giving access to build tools that better serve advertisers, the former will be highlighted as good partners for brands who want to dip their toes in the Snapchat water. Vayner Media, whose founder Gary Vaynerchuk has been one of the brand's biggest zealots, is the only agency featured in both.

Data Abounds: Partnership with MOAT and others will give advertisers better ideas of what is working and what is not.


Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above