Similac Strong Moms by Wunderman

Share this content:

Strong Moms is a CRM program and online community for Similac infant formula. The program supports and informs new mothers from three months into pregnancy to the baby's first birthday.

“This is a generation of moms interested in advice and tips, but who ultimately do things their own way,” explains Nick Moore, chief creative office at Wunderman. Strong Moms is a celebration of that liberation and the empowerment that comes with motherhood.”

The campaign incorporated a mix of traditional and new media.

“In the months leading up to birth of a child, mom is hungry for information and if you send her a 64-page brochure, she's going to read it,” Moore says. “In the weeks following birth, she doesn't have much time, so text and SMS messages are powerful at that time because the whole dynamic has changed.”

Please e-mail for all feedback and contributions.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above