Silverpop readies Social Sign In tool

Share this content:

Marketing technology company Silverpop has developed a tool that allows consumers to register for websites through their preferred social network. Silverpop, which added the Social Sign In tool to its site August 23, will make it available to clients in the fourth quarter via a beta release.

Silverpop partnered with social-identity management firm Janrain to develop the platform.

Bryan Brown, director of product strategy at Silverpop, said the Social Sign In can help marketers compile a “behavioral marketing database.”

Marketers will be able to ask consumers for permission to access profile information for a given social network profile when a consumer registers via Social Sign In, said Brown.

“Depending on which social network, you can get anywhere from two or three fields of information to 30 fields of information,” he said. “Facebook has lot of information that if you want to ask for it, you can ask for it.”

Profile information requests will be made through each social network's proprietary platform, such as Facebook's permission-request pop-up box, said Brown.

Social Sign In can also serve as a remarketing tool, he said. Marketers can identify and segment social media influencers and use them as brand ambassadors, said Brown.

“You can target people who are influencers on Twitter and give them access to an e-book,” he said.

Marketers will also be able to tag an email opt-in to a page confirming consumers' registration, said Brown. He added that marketers can then segment those consumers according to their preferred social network and tailor email messages accordingly.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above