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AR Takes Off on Facebook

AR Takes Off on Facebook

It's early days for AR on social media, but its marketing potential is clear

One on One: Why Interactive Storytelling is Key for Gen Z

One on One: Why Interactive Storytelling is Key for Gen Z

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Online Video is Evolving into Shared Viewing

Online Video is Evolving into Shared Viewing

Tumblr joins a growing list of developers exploring shared video viewing sessions.

LIDS Tips its Hat to Social Media

LIDS Tips its Hat to Social Media

The popular headwear brand wanted to update its social marketing strategy, and found success doing so through Salesforce Marketing Cloud.

The Portland Trail Blazers Score ROI with Facebook Advertising

The Portland Trail Blazers Score ROI with Facebook Advertising

How the professional basketball team uses data and segmentation to target the right fans

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