Social engagement is all the rage, whether spring, summer, fall, or winter
SALT and SS+K created a horror film to address student debt. See how—if you dare!
For soccerloco, email automation is a game-winning strategy.
BareMinerals drives brand awareness and customer engagement with a nation-wide tour and digital campaign.
Pinterest rules over Facebook and Twitter when it comes to purchase value.
See what our Twitter followers have been getting up to this month. Follow us @dmnews.
The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.
Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.
"Friends with benefits" is a phrase that takes on a whole new meaning when it comes to sexually transmitted diseases.
Whatever you consider to be "must see," there's no shortage of options in digital entertainment. So, how do Comcast and DirecTV stack up against each other? Here's a quick look at how both companies fare across various marketing channels.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.