The internet's latest craze-for-a-cause has even swept up marketers in its viral, frigid tide.
The Colombian diva's "trackvertisement" displaces Volkswagen's 2011 Super Bowl ad as the most shared video ever.
The prospect of advertising on the messaging app intrigues some, annoys others.
The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association
The image recognition company will track brand logos in posted photos on the blogging network and provide intel to marketers.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.