Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.
The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.
There's a great, free social media tool you should definitely be taking advantage of, but probably aren't—your very own employees.
Anyone can create a hashtag (and #AnythingCanBeAHashtag)—but only some hashtags resonate.
Experts weigh in on how marketers can leverage the increasing volume of social interactions to drive engagement and sales.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.