Social Media: Latest Headlines

10 Social Marketing No-No's for Modern Marketers

10 Social Marketing No-No's for Modern Marketers

Do you park half-baked ideas on your Facebook page? Jump right in on breaking news events? Talk about yourself too much? STOP... and read this list first.

The Economist Dives Deep Into Collegiate Targeting

The Economist Dives Deep Into Collegiate Targeting

The news publication and site dares college students to get the whole story

Bacardi Takes a Shot at Targeting Millennials

Bacardi Takes a Shot at Targeting Millennials

The spirits distributor gives millennials a taste of its history with a smooth multichannel marketing campaign.

BNP Paribas Aces Twitter Campaign

BNP Paribas Aces Twitter Campaign

BNP serves up a campaign that intertwines the online and physical courts

Oscar Mayer is No Wiener When It Comes to Mobile

Oscar Mayer is No Wiener When It Comes to Mobile

This Kraft brand is one hot dog when it comes to creating seamless customer experiences

Features

Marketing Chatter: June 2013

Marketing Chatter: June 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Can the Man of Steel Beat an Iron-Strong Franchise?

Can the Man of Steel Beat an Iron-Strong Franchise?

Superman may be faster than a speeding bullet, more powerful than a locomotive, and able to leap tall buildings in a single bound, but how does the last son of Krypton stand against the "cool exec with a heart of steel," Iron Man?

Marketing Chatter: May 2013

Marketing Chatter: May 2013

See what our Twitter followers have been getting up to this month. Follow us @dmnews.

Ski Campaign Lifts Travel Marketing to New Heights

Ski Campaign Lifts Travel Marketing to New Heights

The North Lake Tahoe Marketing Cooperative took a subtle approach to its advertising initiative this past winter.

Q&A: Terry Young, CEO, Sparks & Honey

Q&A: Terry Young, CEO, Sparks & Honey

Terry Young, CEO of trend-spotting agency sparks & honey, on why brands need to embrace real-time culture or get left in the dust.

On sale now

2012 Essential Guide to Search Marketing


Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

Performics

Performics

Performics is the first global performance marketing company partnering with marketers to make ...

Featured Articles

FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.