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Marketing Chatter: February 2016

Marketing Chatter: February 2016

See what our tweeps have been getting up to this month. Follow us @dmnews.

Twitter Taps AmEx's Berland as CMO

Twitter Taps AmEx's Berland as CMO

The advertising EVP of the financial services Goliath will attempt to do the David thing with Twitter.

Twitter to Hire a CMO

Twitter to Hire a CMO

Things are a-flitter in Twitter's executive suite; its media and product chiefs departed over the weekend.

Auntie Anne's Bakes Up Successful Engagement Campaigns

Auntie Anne's Bakes Up Successful Engagement Campaigns

The soft pretzel company uses modern social media strategies to market an age-old treat.

D'Arcy: Facebook Wants to Be a Better Agency Partner

D'Arcy: Facebook Wants to Be a Better Agency Partner

As the social network seeks greater scale, its relationships with ad agencies will play a larger role, says its chief creative officer.

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