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The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

The Definitive Guide to Snapchat: Massive Engagement and Ghostly Metrics

With its youthful audience and authentic content, Snapchat offers marketers several benefits; however, its limited metrics can leave them wondering whether the channel is worth their while.

Is Facebook Too Big to Fail?

Is Facebook Too Big to Fail?

How many mistakes would it take?

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

Twitter Changes Reply Rules, Removes Barriers to Longer Tweets

The social network made some changes as to what counts toward users' character total.

Spotlight On: Facebook Trending Topics

Spotlight On: Facebook Trending Topics

After bombshell Gizmodo report, Facebook on the defensive

Spotlight On: Snapchat's Increasing Social Media Power

Spotlight On: Snapchat's Increasing Social Media Power

Far beyond a fad, Snapchat is taking over the world

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