Spot.IM launches what it calls the "first distributed social network," free for downloading and instant activation on websites.
The social network that brought ephemeral picture posting to cell phones may see its new ad strategy fade just as inevitably.
The data it generates can boost their bottom lines, marketers say. They just haven't figured out how to do it yet.
This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.
Consumers have unprecedented control in the age of social. None more so than the fervent superfan.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.