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Facebook CTA Buttons Prove Effective for Retailers

Facebook CTA Buttons Prove Effective for Retailers

Other verticals may be missing an opportunity to grow customers by not utilizing call-to-action buttons on Facebook.

Marketers Should Be Excited For Wearables, Consumers Sure Are

Marketers Should Be Excited For Wearables, Consumers Sure Are

Heads up. Apple and Google seem to have primed the wearable-tech market for tapping.

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Are Your Social Fans Enthusiasts, Dabblers, or Lurkers?

Knowing followers' engagement levels can help to guide a brand's social interaction strategy.

Instagram Now Bigger Than Twitter, Tweeters Sound Off

Instagram Now Bigger Than Twitter, Tweeters Sound Off

At 300 million users, the photo-sharing app has officially eclipsed Twitter.

Video Views on Smartphones to Increase 14 Percent in 2015

Video Views on Smartphones to Increase 14 Percent in 2015

Ten percent more social networking will take place on mobile. The ranks of Instagram and Twitter users will swell by 15 and 9%, respectively.

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