Social Media: Social news you can use
Eighty-eight percent of social messages to brands go unanswered for 72 hours.
And that content is most likely to take wing being shared among friends and family, says a survey of 2,000 consumers.
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That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.
One in three small businesses don't have a presence on social media.