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The Periodic Table of Social Media

The Periodic Table of Social Media

There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.

Female Empowerment Dominates Twitter

Female Empowerment Dominates Twitter

Here's a look at some of the most poignant tweets from #EqualPayDay and #ToTheGirls.

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

Helzberg Diamonds Proposes an Opportunity to Engage Social Media Fans

The 100-year-old jewelry retailer uses social to celebrate its centennial and share customer stories.

Blogs And Social Media Not as Important as Once Thought

Blogs And Social Media Not as Important as Once Thought

More than one third of marketers say they don't use blogs while looking for vendors.

Marketing—It's A-Changin'

Marketing—It's A-Changin'

Everything seems to be so different today in marketing, from customers' expectations to modern tools and the constant deluge of data. Here's some advice on how to stay ahead of the curve.

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