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New Facebook Tool Will Measure App Downloads

New Facebook Tool Will Measure App Downloads

Were targeting added to the new measurement technology, it could be a game changer, says an agency practitioner.

SXSW Reveals the Latest in Music, Film, Art—and Marketing

SXSW Reveals the Latest in Music, Film, Art—and Marketing

Marketers love South by Southwest as much as anyone—maybe more.

Pinterest Raises $367 Million in Series G Funding

Pinterest Raises $367 Million in Series G Funding

Its valuation now at $11 billion, the social network is number six on the list of privately held startups.

Retailers Not Feeling the Love From Social Networkers

Retailers Not Feeling the Love From Social Networkers

Is Nordstrom's love for the customer unrequited? Is Apple basking in too much affection? Is there hope for lonely heart Sears after all?

Avenue Stores Rebuilds on Social Commerce

Avenue Stores Rebuilds on Social Commerce

A strong investment in social commerce helped save Avenue Stores' fate.

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