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ANA Requests Audit, Accreditation for Facebook Metrics

ANA Requests Audit, Accreditation for Facebook Metrics

The ANA has called for an audit of Facebook's metrics.

Salesforce Doesn't Need a Twitter Headache

Salesforce Doesn't Need a Twitter Headache

There are good reasons for Salesforce to walk away from Twitter acquisition talks

Facebook Grossly Overestimated Video Metric for Two Years

Facebook Grossly Overestimated Video Metric for Two Years

How the social media giant's video metric tool delivered an error in results

Snaplytics Launches Snapchat Analytics Program

Snaplytics Launches Snapchat Analytics Program

Third-party analytics platform helps brands and influencers

Donald Trump Social Media Trending Replaces Ad Spending

Donald Trump Social Media Trending Replaces Ad Spending

How Donald Trump uses social media to market

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