When you use the site to bolster your personal brand, you also strengthen your company's brand image.
Social media spending is increasing, but chief marketers are finding it difficult to prove the impact of those expenditures, a study finds.
The social network takes its first step toward becoming a commerce platform with partners including Burberry, Home Depot, and Megadeth.
With its third acquisition this year, the social platform aspires to rise to the top of the paid-owned-earned media game.
A week from Apple's official reveal, buzz over the forthcoming device has reached a tipping point.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.