Social Media: Social news you can use
Marketers at the soda brand use the power of social media influencers to drive consumer engagement.
Eighty-eight percent of social messages to brands go unanswered for 72 hours.
And that content is most likely to take wing being shared among friends and family, says a survey of 2,000 consumers.
See what our tweeps have been getting up to this month. Follow us @dmnews.
That's big in the middle back-to-school season, especially since the emergence of buy buttons on social networks.