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A Q&A with Michael Fisher, president of Yes Lifecycle Marketing.
Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.
Twitter's earnings report yesterday had users growing less than 5%. Wall Street reacts today with a 13% decline in the social network's stock price.
Marketing during the holidays should be as meaningful and relevant as marketing during any other time of year.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.