The Yahoo blogging network will track brand logos in posted photos and provide intel to marketers.
Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.
The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.
As social media networks evolve and expand, what happens to the priority of marketer's metrics?
Six do's and don'ts for stepping outside the (batters) box and using powerful connections to connect with consumers.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.