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Chatter Isn't All Positive on Snapchat Ads

Chatter Isn't All Positive on Snapchat Ads

The prospect of advertising on the messaging app intrigues some, annoys others.

When "Exceeding Expectations" Is an Understatement

When "Exceeding Expectations" Is an Understatement

The Ice Bucket Challenge engenders a tidal wave of support for the ALS Association

Tumblr to Offer Brand Image Analysis

Tumblr to Offer Brand Image Analysis

The Yahoo blogging network will track brand logos in posted photos and provide intel to marketers.

What Should Marketers Do When Brand Negativity Goes Viral?

What Should Marketers Do When Brand Negativity Goes Viral?

Here are seven ways marketers can address viral negativity in a world where the power rests with the consumer.

Airbnb Took its Rebranding Misstep in Stride

Airbnb Took its Rebranding Misstep in Stride

The travel booking company handled the brief fiasco surrounding its rebranding so well, it was hardly a fiasco at all.

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FTC approves final Facebook settlement

FTC approves final Facebook settlement

The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.

AMA research shows how to cut noise, sharpen trend insights

AMA research shows how to cut noise, sharpen ...

Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...

More pencils, more books—and more teacher's dirty looks

More pencils, more books—and more teacher's dirty looks

Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.