Aggregating user-generated content helps the company stay ahead of the puck in terms of fan interactivity.
This week, Crimson Hexagon's social media library collection passed half a trillion tweets. The more, the better, says one client.
The city's visitors bureau uses sight, sound, and movement on Facebook to attract tourists to the home of the Alamo.
Social networks and SMS aren't just for digital natives; women over 45 are as digitally engaged as twenty-somethings.
When you use the site to bolster your personal brand, you also strengthen your company's brand image.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.