Social Media: Social news you can use
Its user base is less than 50 million and mostly female, but a new report pegs it as more marketing-friendly than Facebook, Instagram, and Twitter.
Marketers can now create and monitor ads from their iOS devices.
A retooled social strategy allows marketers to get in on every stage of customers' moves.
Among Academy Award broadcast advertisers, they grabbed the biggest share of the social media spotlight.
The business network joins Facebook and Twitter in providing advertisers the ability to follow leads with adds across outside publishers.