Social Media: Social news you can use
Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.
Instagram drives engagement and brand affinity for the car pricing website.
The Affinities function forms profiles using what other people post about targets, as well as what they post themselves.
There's a new standard of communication—the emoji.
There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.