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Meeting of the Social Measurement Minds

Meeting of the Social Measurement Minds

Can ads effectively be measured on social media? The metrics mavens of Facebook, LinkedIn, and Twitter agree it's a work in progress.

TrueCar's Social Campaign Fosters More Than Just Puppy Love

TrueCar's Social Campaign Fosters More Than Just Puppy Love

Instagram drives engagement and brand affinity for the car pricing website.

Crimson Hexagon Rolls Out Social Audience Tool

Crimson Hexagon Rolls Out Social Audience Tool

The Affinities function forms profiles using what other people post about targets, as well as what they post themselves.

The Rise of Emojis in Marketing

The Rise of Emojis in Marketing

There's a new standard of communication—the emoji.

The Periodic Table of Social Media

The Periodic Table of Social Media

There's a science to social media. From content and metrics to terminology, here's a fun way to test and verify your social marketing experiments.

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