This year, marketers doubled down on social media—and digital plans for 2015 will likely be even more robust.
Consumers have unprecedented control in the age of social. None more so than the fervent superfan.
Boosting earned media with paid media has become a requirement, Eric Weaver tells a group of beverage industry marketers.
Jeter waits a few days after his final at-bat to introduce The Players' Tribune, a digital media company connecting fans with players.
See what our tweeps have been getting up to this month. Follow us @dmnews.
The Federal Trade Commission (FTC) accepted a finalized settlement with Facebook today Aug. 9 that was proposed last November.
Research in the American Marketing Association's (AMA) Aug. 2012 edition of the Journal of Marketing Research provides a template for marketers to better understand trend speed and acceleration while filtering ...
Retailers have marked down summer-related goods to make room for pens, pencils and backpacks—indicating that it's time to kick-start back-to-school shopping.