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Small Businesses and Consumers Not on the Same (Web)Page

Small Businesses and Consumers Not on the Same (Web)Page

One in three small businesses don't have a presence on social media.

Marketers Use National Dog Day to Connect With Animal Lovers

Marketers Use National Dog Day to Connect With Animal Lovers

An outpour of canine love took over social media, and brands rode the wave of excitement.

What Are Your Customer #RelationshipGoals?

What Are Your Customer #RelationshipGoals?

Four loyalty experts sum up the ultimate customer relationship in three words.

Instagram Ads Tops Facebook's for Click-Through Rate

Instagram Ads Tops Facebook's for Click-Through Rate

But its CPM of $6.29 is almost double that of its owner's.

The Twitter Audience Platform Debuts

The Twitter Audience Platform Debuts

It replaces the Publisher Network with the addition of tweet engagements and video views.

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