Scripps Networks debuts social site Food2

Share this content:
Scripps Networks, the owner of the Food Network, has launched a new food-focused social media site called Food2.

Scripps already owns the Web sites FoodNetwork.com and Recipezaar.com, but Food2.com adds social networking around food to the portfolio.

Food2 aims to further expand the company's online reach with an interactive design, including recipes, interactive games, a blog and videos. The ideas behind the content are all about cooking, eating, drinking and lifestyle for 21-34-year-olds.  

“Food2 goes beyond recipes creating a conversation that takes a fresh look at all things food in a new and interactive way,” said Deanna Brown, president of Scripps Networks in a statement.

Since March, Food2 has included a Facebook page, Flickr photos and Twitter feeds, but now the site has been fully built out. The site includes more than 1,000 original videos about food and drinks featuring Food Network celebrities, the Food2Challenges, which calls consumers to find food based on categories such as prettiest, tastiest and weirdest. In addition, the site includes recipes, tips and a blog.

To promote the new site, Scripps has digitally integrated Facebook and Twitter.

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here