Scripps Networks debuts social site Food2

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Scripps Networks, the owner of the Food Network, has launched a new food-focused social media site called Food2.

Scripps already owns the Web sites FoodNetwork.com and Recipezaar.com, but Food2.com adds social networking around food to the portfolio.

Food2 aims to further expand the company's online reach with an interactive design, including recipes, interactive games, a blog and videos. The ideas behind the content are all about cooking, eating, drinking and lifestyle for 21-34-year-olds.  

“Food2 goes beyond recipes creating a conversation that takes a fresh look at all things food in a new and interactive way,” said Deanna Brown, president of Scripps Networks in a statement.

Since March, Food2 has included a Facebook page, Flickr photos and Twitter feeds, but now the site has been fully built out. The site includes more than 1,000 original videos about food and drinks featuring Food Network celebrities, the Food2Challenges, which calls consumers to find food based on categories such as prettiest, tastiest and weirdest. In addition, the site includes recipes, tips and a blog.

To promote the new site, Scripps has digitally integrated Facebook and Twitter.

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