Same old prom -- any new marketing?

Share this content:
The New York Times ran a story yesterday about how prom spending -- on gowns, tickets, party vans and salons -- has gone up this year, in spite of the economy.

It's good to see that something is holding steady this year. I wonder if they're managing to keep up the old revenue numbers with the same old marketing. Are prom-centric places depending on general teen-girl prom frenzy to drive store traffic? Or are they using targeted marketing, social networks and other, more sophisticated techniques to keep their heads above water?

I'm genuinely curious. Not being quite the target market for prom goods, I haven't seen anything about prom, aside from a single gown flyer stuck to the window of a subway car. Surely dress emporiums and nail salons are doing more, aren't they?

Is anyone out there the parent of a prom-goer? I'd love to hear what prom marketing you all have seen. Leave comments/stories below.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here