Rumor Has It Facebook's Unveiling a Mobile Ad Network

Share this content:



Mobile is an A-number one priority for Facebook—and for good reason. According to Facebook's latest earnings report, the uptick in mobile advertising helped drive revenue to $885 million and mobile advertising accounts for more than half of its ad sales. Considering Facebook recently passed the one billion monthly mobile user mark, the rumor of a Facebook mobile ad network makes sense. (No official word from Facebook yet, but the announcement is reportedly set to go down at the company's f8 Developers Conference on April 30.)

So, what would it mean? Right now, Facebook's explosive growth is only happening on its own mobile app. But with a network, targeted Facebook ads would be available on lots of different apps. And more exposure means more revenue, plain and simple.

Twitter has one and now Facebook's getting in on the action. For the moment, it's all just speculation, but Twitter (sorry Facebook), was certainly abuzz:

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here