Rumor Has It Facebook's Unveiling a Mobile Ad Network

Share this content:



Mobile is an A-number one priority for Facebook—and for good reason. According to Facebook's latest earnings report, the uptick in mobile advertising helped drive revenue to $885 million and mobile advertising accounts for more than half of its ad sales. Considering Facebook recently passed the one billion monthly mobile user mark, the rumor of a Facebook mobile ad network makes sense. (No official word from Facebook yet, but the announcement is reportedly set to go down at the company's f8 Developers Conference on April 30.)

So, what would it mean? Right now, Facebook's explosive growth is only happening on its own mobile app. But with a network, targeted Facebook ads would be available on lots of different apps. And more exposure means more revenue, plain and simple.

Twitter has one and now Facebook's getting in on the action. For the moment, it's all just speculation, but Twitter (sorry Facebook), was certainly abuzz:

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above