Red Cross to promote centralized biomedical site with e-mail

Share this content:

The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.

San Diego-based online marketing agency BusinessOnLine created the site.

“The problem with having 30 Web sites is that we cannibalized our results in search engines; we were all doing a lot of the same work,” said Greg Haines, online marketing manager for the American Red Cross Blood Services. “One of the goals was to allow [the Red Cross] to centrally publish from one location to be more efficient.”

The Red Cross' e-mail effort, promoting the centralized site, is targeting past donors. It will encourage consumers to donate blood. Managers at the local level will determine many marketing details.

The Red Cross also aimed to make the site more user friendly, said Thad Kahlow, CEO of BusinessOnLine. It is also search engine optimized, he said.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above