Recruiting 101 for Web 2.0 - Why you should use social networking sites

Share this content:
Jerry Bernhart
Jerry Bernhart

One of our 2010 quarterly hiring surveys included a question on how digital and direct marketing employers were leveraging the social networks to fill their open positions. Fewer than 10% said they were actively hiring through those channels. You can bet that number will increase in 2011.

We've come a long way since the pre-Web days when employers relied on newspaper ads to attract candidates. Now, Web 1.0 methods — including job boards, company career websites, job distributors and online sourcing tools — can't engage individuals who may not be ready to apply for a position.

To address this issue, you should focus on six key areas: SEO and SEM, RSS feeds on your company career Web page, professional networks including Twitter and LinkedIn, talent communities, social media, such as YouTube and blogs, and job aggregators.

The same SEO and SEM techniques that you use for your marketing campaigns should be adapted to expand your reach and engagement with potential applicants. RSS feeds from your company career website will automatically distribute your jobs into online social channels, building groups and promoting viral traffic. Talent communities that are branded for the company, and integrated into your career site and online application process, will also attract potential applicants. A sponsored link with a job aggregator can be an option for attracting applicants for the harder-to-fill positions.

Over the long run, leveraging social networks should help cut your cost-per-hire and increase your pool of potential candidates when you need it most.

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here