Real-time reviews on Twitter: yay or nay?

Share this content:
Last week I read about a critic from the D.C.-based Washingtonian doing a restaurant review though Twitter. While I find it fascinating that people are using the platform in an outside-the-box way, I also find it slightly ridiculous. Who wants to sit glued to a computer for four hours at a time waiting to hear the play by play of someone else’s dining experience? Apparently 56 people (the number of users following reviewer Todd Kliman on Twitter at the time I wrote this), not including those who read the web-version on Washingtonian.com.

The real question is whether these types of real-time reviews will become commonplace. This may not only be with restaurants, but also with books, movies, albums and other media.

While a full review of Alain Ducasse’s Adour appeared the following morning, I ultimately I felt for the reviewer, as every few minutes his glorious meal was interrupted so he could type 140 characters or less into his BlackBerry.

I hated the entire idea of this at first. But as I continued to read I found clever insights (“The Riesling is a good match, a very good match. Is there anything that doesn't go with a Theise wine? Maybe moonpies.”) and fun anecdotes (“The guy next to us, his macaroon tray: beat up, demolished. He picked them up, squeezed them, plucked their essence out.”), which wouldn’t normally be found in a formal review. It felt personal. It felt as if I was at dinner with the reviewer. He’s funny! I like him! Maybe this isn’t so ridiculous…

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above