Rainforest Alliance says: Follow the Frog

Share this content:
Rainforest Alliance says: Follow the Frog
Rainforest Alliance says: Follow the Frog

As part of the Rainforest Alliance's annual “Follow the Frog” week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.

To help save the rainforest—all you have to do, the video explains, is “follow the frog” by buying Rainforest Alliance Certified products (A little green frog is part of the Rainforest Alliance's official logo).

The Alliance encouraged its Twitter followers, of which there are more than 31,500, to share the video and “like” its Facebook page, where fans can read up on environmental news, get green tips, and sign up for a free four-month trial membership.

It's a simple campaign centered on smart, subtly branded content—and it gives viewers an easy way to feel good.

Check out more social campaigns and see how they rated:

Sign up to our newsletters

Company of the Week

PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences and drive measurable results. PAN services clients out of the firm's four offices: Boston, San Francisco, New York City and Orlando.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above