Rainforest Alliance says: Follow the Frog

Share this content:
Rainforest Alliance says: Follow the Frog
Rainforest Alliance says: Follow the Frog

As part of the Rainforest Alliance's annual “Follow the Frog” week in September, the international nonprofit took to YouTube with a cleverly scripted and delightful video that uses humor to educate viewers on tropical deforestation.

To help save the rainforest—all you have to do, the video explains, is “follow the frog” by buying Rainforest Alliance Certified products (A little green frog is part of the Rainforest Alliance's official logo).

The Alliance encouraged its Twitter followers, of which there are more than 31,500, to share the video and “like” its Facebook page, where fans can read up on environmental news, get green tips, and sign up for a free four-month trial membership.

It's a simple campaign centered on smart, subtly branded content—and it gives viewers an easy way to feel good.

Check out more social campaigns and see how they rated:

Loading links....

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here