Procter & Gamble

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Procter& Gamble Productions and NBC Universal Digital Media have launched a new social media Web site for dog and cat owners called Petside.com. The site, created in partnership with The ZiZo Group, boasts that it will be a comprehensive source of pet informa­tion and services that offers customized content and a personalized experience for the user. The site links to e-commerce pet vendors including petco.com.

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