Pepsi's Live for Now keeps the beat

Share this content:
Twitter was a good choice for this Pepsi campaign
Twitter was a good choice for this Pepsi campaign

Pepsi's latest Twitter initiative, part of its larger Live for Now campaign, is designed to attract loyal customers and reach out to new prospects. The soda beverage maker incentivizes followers with a $2 Amazon credit to tweet Pepsi's campaign hashtag #PepsiMusicNOW.

Tweeters can also watch Pepsi's summer outdoor concert series via its microblogging service. Throughout the campaign, Pepsi will continuously release new videos and information to engage fans and keep them in-the-know, music wise. The kicker for this campaign isn't so much its use of social media, but the incentives distributed throughout. Whether it's e-commerce credits or engaging content, the two favorite words of consumers are “free and complimentary.”

By dangling these carrots (metaphorically of course — Pepsi fans don't want real carrots) through social media, loyal fans will become more loyal and attract a boatload of new ones. Twitter is one of the best interfaces through which people can interact while simultaneously spreading the word.

Check out more e-commerce sites and see how they rated:

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above