Pass the Thin Mints

Share this content:
You have to hand it to 8-year-old budding entrepreneur and North Carolina Girl Scout, Wild Freeborn.

The annual Girl Scout cookie sale poses challenges to Scouts and parents nationwide, particularly this year. Most don’t go door-to-door anywhere unless accompanied by a parent. Others have grouped together at a table in the mall or set up outside the busy entrance of a store. Still more rely on parents to take the sign-up sheet to work in the hope of enlisting co-workers to buy some cookies, often-times trading on a promise to buy softball candy, etc., from someone else’s kid later on.

So, Ms. Freeborn decided to post a video on YouTube, with the help of her father, using what he called “up-to-date marketing principles.” After earlier trying to drum up door-to-door sales, she quickly racked up online sales of more than 700 boxes (local sales only) in the hope of ultimately selling 12,000 boxes to raise enough money to send her troop to summer camp.

But then she ran afoul of the Scout’s ban on Internet sales after complaints from other parents, and the Girl Scouts national group also cited fairness, as well as safety issues.

Other issues aside, maybe the Girl Scouts, which has been around since 1912 and is faced with dwindling membership, can take a few marketing lessons from Wild Freeborn (did I note that she was only 8?). Some Girl Scouts leaders have argued that face-to-face sales are “character building.”  But don’t they have a badge for ingenuity, too?

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above