Pass the Thin Mints

Share this content:
You have to hand it to 8-year-old budding entrepreneur and North Carolina Girl Scout, Wild Freeborn.

The annual Girl Scout cookie sale poses challenges to Scouts and parents nationwide, particularly this year. Most don’t go door-to-door anywhere unless accompanied by a parent. Others have grouped together at a table in the mall or set up outside the busy entrance of a store. Still more rely on parents to take the sign-up sheet to work in the hope of enlisting co-workers to buy some cookies, often-times trading on a promise to buy softball candy, etc., from someone else’s kid later on.

So, Ms. Freeborn decided to post a video on YouTube, with the help of her father, using what he called “up-to-date marketing principles.” After earlier trying to drum up door-to-door sales, she quickly racked up online sales of more than 700 boxes (local sales only) in the hope of ultimately selling 12,000 boxes to raise enough money to send her troop to summer camp.

But then she ran afoul of the Scout’s ban on Internet sales after complaints from other parents, and the Girl Scouts national group also cited fairness, as well as safety issues.

Other issues aside, maybe the Girl Scouts, which has been around since 1912 and is faced with dwindling membership, can take a few marketing lessons from Wild Freeborn (did I note that she was only 8?). Some Girl Scouts leaders have argued that face-to-face sales are “character building.”  But don’t they have a badge for ingenuity, too?

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

Loading links....
close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here