Paramount's Marketing Snafu Enrages Online Consumers

Share this content:

A little internal communication can go a long way, while a lack thereof can wreak absolute havoc. Case in point...

This week something went very wrong with the international marketing of Michael Bay's forthcoming Teenage Mutant Ninja Turtles reboot film.  A piece of creative depicting the film's protagonists leaping from a burning building somehow passed muster with Paramount Picture's Australian marketing team.  This same creative made it through in other regions with no problem, as well; however, the film's Australian release date is September 11.

Through this unfortunate lapse in internal communication, Paramount managed to confuse and infuriate American audiences. Paramount has since deleted the image from its social media accounts, and issued a statement of apology to Buzzfeed. As these things go, however, once it's out there it's out there. 

Some folks question whether this whole controversy was an oversight in the first place. Paramount certainly wouldn't be the first company to publish incendiary marketing material for virality.

Of course, not everyone was offended by the mix-up. Some tweeters felt the entire debacle was founded on a bit of a reach from the onset.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above