Only 40% of marketers use social?!

Share this content:
Today the Search Engine Marketing Professional Organization (SEMPO) released some new insights from its 2008 State of the Market report.

Some surprising figures in social media:

Just over 40% of advertisers are using in-house marketers to promote their brands on social media (more than four out of five of them say they use Facebook in one way or another).

Is it me, or does 40% seem ridiculously low? It’s hard to believe that 60% of advertisers disregarded social in ‘08. Another interesting point is that Digg, Del.icio.us, StumbleUpon, Reddit and Technorati (in that order) were the next most popular social sites after Facebook. It’s obvious that Twitter wasn’t completely on the map yet, but I’m already looking forward to 2009’s numbers. Any predictions on where Twitter will stand?

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above