One on One: Why Interactive Storytelling is Key for Gen Z

Share this content:

Episode's Michael Dawson reveals the best tactics to reach today's teenage female consumers.

Marketers have been infatuated with the millennial generation since this prominent demographic began coming into its buyer power. But in recent years there's been an increased focus on even younger consumers, namely generations Y and Z (great names).

There's much to discuss about either generation, but during our latest podcast with Michael Dawson, head of studio at the mobile storytelling app Episode, we focus in on what hits strongest with generation Z. Listen below to hear Dawson dish on how powerful storytelling and interactivity resonates with today's teenage female audience.

close

Next Article in Social Media

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above