One on One: Hootsuite's Ryan Holmes on Why CEOs should Get Savvy with Social

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Hootsuite founder and CEO, Ryan Holmes, dishes on why social media is not just important for brands, but for the heads of the brands as well.

When it comes to marketing, social media is often discussed as a channel directive. It is a channel marketers need to cultivate an audience on, and can be used to humanize their brand to an extent. Social—especially in the age of Trump—is now often a medium where brands must defend themselves against major scandals. But we rarely bring CEOs into the marketing/social media mix.

Ryan Holmes, founder and CEO of Hootsuite, spoke with us in the latest DMN One on One podcast. We caught up with Holmes a few days before the release of his latest book, "The 4 Billion Dollar Tweet." Here's our conversation on how CEOs can, and why they should, get savvy with social media.

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