Omniture and Facebook extend partnership to search, display ads

Share this content:

Omniture and Facebook extended their advertising partnership on March 3 to allow marketers to both buy media and track its effectiveness on the social media site. The platform will debut at the end of this year.

Omniture currently provides analytics for Facebook applications, but the companies plan to broaden that integration to Facebook display and search ads. Marketers will be able to make media buys on Facebook using Omniture's platform and measure consumer interaction with the ads.

Aseem Chandra, VP of product marketing at Omniture, said clients demanded the tool, because marketers want to invest more in social media and less in search.

Electronic Arts tested the platform last month.

Nielsen also offers a tool to measure Facebook ads. Its platform lets Facebook poll users about their opinions on select display ads.

Omniture was acquired by Adobe for $1.8 billion last year.

A Facebook representative could not be immediately reached for comment.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above