NTIS seeks outside help to boost Web traffic

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The National Technical Information Service (NTIS) issued a sources-sought notice on July 8, in search of outside firms to submit strategies that would streamline and expand the agency's marketing and communications efforts. NTIS seeks to drive website traffic through search engine optimization, search engine marketing and information architecture.

Additionally, respondents' strategies must address NTIS' existing social media efforts and website design.

The agency's goal is to integrate its communications program, which includes its website, newsletters, direct mail, email marketing, webinars, trade shows, symposiums and social media.

“The proposed plan would assist with the integration of these efforts and would provide cost-effective and consistent solutions on how to develop and promote the mission of NTIS through effective brand messaging,” the agency said in the notice. NTIS did not immediately respond to calls seeking comment.

An agency of the US Department of Commerce, NTIS aggregates government-sponsored scientific and technical information for libraries, businesses, academic institutions, federal agencies and the general public.

“The proposed plan would assist with the integration of these efforts and would provide cost-effective and consistent solutions on how to develop and promote the mission of NTIS through effective brand messaging,” the agency said in the notice.

Responses are due August 8. Only Washington, D.C.-based, woman-owned small businesses may respond to the notice.

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