News Byte: Union Metrics Debuts Instagram Analytics

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Instagram under the microscope
Instagram under the microscope

Union Metrics, an early player in social media metrics with the introduction of TweetReach five years ago, today introduced Union Metrics for Instagram. The new product allows marketers to track hashtag reach and exposure, identify their biggest fans and advocates, and follow competitors on Instagram to determine share of voice.

“We help you find specific influencers or people who are heavily engaged with your content or people hosting content around brands,” says Union Metrics CEO Hayes Davis. “We really help brands understand their audiences.”

Union has merged its new offering with its Tumblr and Twitter products to simultaneously introduce the Union Metrics Social Suite, a product in progress that will add more social networks in the coming months. A monthly subscription for the Instagram program costs $199; the full social suite is $500.


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